Reviews Online Reputation Management Tips and Techniques

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A new article reaffirms the important role of online reputation management, and also offers some online reputation management tips. The article has won a comment from

The way a business is portrayed online matters; in fact, a recent report from PC Retail indicates that it matters a great deal, and more so all the time. The latest studies indicate that some 85 percent of all consumers conduct online research before making any major purchase, seeking to obtain reviews and feedback before spending any of their hard-earned money. Even more striking is the fact that 70 percent of consumers will never even make an inquiry if their online search displays negative reviews or unfavorable mentions of a business or brand. What these statistics indicate is that a business’ online reputation is utterly make-or-break—a finding that has won the attention of

Leading online reputation management firm has issued a new statement to the press, offering some thoughts on the PC Retail article. “ reviews all of the latest data about consumer behavior and the influential role of online reviews, and what we have found is that the statistics reported by PC Retail are right on point,” says the company’s CEO, Cliff Stein. “As reviews the online reputation needs of more and more companies, we become increasingly convinced that a brand’s online image can make all the difference between lucrative success or abject failure.”

In other words, Stein says, companies should invest time and resources in online reputation management. The PC Retail article offers some online reputation management tips of its own, and Stein says they are helpful. “For those business owners who have never paid much thought to how their brands are portrayed on the Web, these tips form a good starting point,” Stein offers.

The first tip offered in the article is that bad reviews and negative publicity can happen at any time, and to any company—so preparedness is key. “No company is immune to bad reviews or unwanted publicity,” Stein offers. “This article is right in exhorting business owners to start profiles on sites like Yelp, TripAdvisor, and Twitter, so that negative feedback can be addressed as promptly as possible. also recommends that companies set up Google Alerts, to keep up with any online mentions of their brand name.”

The PC Retail article also advises business owners to ask their clients for reviews. “This is a great idea in many ways, because it is important for business to not leave their online reviews up to chance,” Stein remarks. “Soliciting reviews from your best clients is a good way to proactively build up some positive press—but of course, it is vital to ensure you are asking for reviews from clients you know will be positive!” Stein adds that can provide its corporate clients with the technology necessary to manage and moderate their own online reviews.

PC Retail also advocates guest authorship and online blogging campaigns. “This is actually one of the centerpieces of the approach,” Cliff Stein notes. “A big part of what we do involves establishing our client’s brand as one of authority and repute. This is accomplished through careful positioning of the client within leading industry publications and blogs.”

Stein says that the PC Retail article is ultimately useful for expressing the overall importance of online reputation management. “The bottom line is that what an online search reveals about your business matters,” Stein concludes. “Investing in reputation management, whether on a DIY level or with the assistance of reviews, are critical.”

ABOUT: was founded in 2009 by an elite team of online marketing and SEO professionals, and since then the company has established itself as the foremost name in online reputation repair. Providing services to businesses, brands, and individuals alike, the agency is zealous for giving companies and individuals control over how they are portrayed on the Web. has provided services to Fortune 500 companies, small businesses, individuals, and elected officials.

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Cliff Stein
Reputation Changer LLC
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