Finds Two Times as Many Couples Separate During The Holidays

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The week after Thanksgiving,, the world's largest sugar daddy dating website, saw 2.5 times as many sign-ups, of that percentage only 34% were single. To explain this, the website surveyed 2,000 divorced, separated, and married members which revealed the number two activity newly separated individuals did was utilize dating websites to find someone new.

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Historically, March known as the season for divorce, but studies show that November is the beginning of Separation Season, a time of the year when couples legally and tentatively separate. saw 2.5 times as many signups immediately following Thanksgiving in 2011. Of the new members only 34% claimed they were single. Forty-seven percent were divorced or separated and 19% were married or widowed. The results revealed that the months of November and December are the most popular for couples separating, prompting the website to dub this time of the year as Separation Season.

“The holidays can put a strain on any relationship. We have seen many couples opt to separate in order to avoid stress brought on from relatives, financial issues, and pressure,” says Brandon Wade, CEO and Founder of “Rather than trading one stress for the other by divorcing, couples choose to separate to explore other options.” surveyed 2,000 divorced, separated, and married members from its more than 1.7 million members worldwide. The poll asked participants what they did following a separation.
The following are activities recently separated couples did instead of spending the holidays with their significant other or family:
31%Traveled Abroad/Explored New Countries
26%Utilized dating websites
16%Visited Old Friends
15%Engaged in the Night Life (Bars, Clubs)
12% Rekindled Old Flames

“Many couples struggle through the holidays. Christmas, Thanksgiving, and any such holiday conjures strong feelings of emotion.,” says Wade. “That is why many couples opt for separation after the weekend of Thanksgiving. They would rather spend the free time on carefree options.”

For more information about this study, ,or to schedule an interview with our Founder & CEO, Brandon Wade, please contact Angela Jacob Bermudo at +1.951.375.7181 or email press(at)seekingarrangement(dot)com.

About is the world’s largest sugar daddy dating network, pairing wealthy men with beautiful women seeking mutually beneficial relationships. Since its launch in 2006, the website has amassed over 1.7 million members worldwide. The website has been featured on such outlets as the New York Times, CNN Headline News, Good Morning America, and ABC 20/20. was founded by self-proclaimed “E-Cupid”, Brandon Wade who was anointed “Mr. Sugar Daddy” by the Wall Street Journal. He is also the founder of a number of successful niche dating websites including the number one travel dating website -, millionaire matchmaker website -, and online dating auction website –

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