Whiskies of the World 2012 Successfully Debuted in Austin

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The show is to become an annual Texan whisky tasting staple

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WoW knowledgeable brand ambassador

“The Expo was a fantastic event. The consumer turn out proves Central Texas drinks whiskies!” said Robin Robinson, Compass Box Whisky brand ambassador.

Texas is recorded to be the third largest state in whisky consumption. Its capital, progressive and vibrant Austin, is known for having more festivals, shows, and other types of gaiety per capita than any other city in US. However, the large whisky tasting and educational festival was missing on the ever abundant Austin scene.

Until the fall of 2012, when the organizers of Whiskies of the World, the oldest and most original whisky tasting event of San Francisco, decided it’s time to fill in the gap and bring the whisky vigor to Austin. On November 2, 2012, the doors of the Hyatt Regency ballroom opened to give hundreds of attendees an opportunity to sample, learn and experience the art of whisky. Close to 200 expressions from the most popular to the world’s rarest and sought after brands were presented, to the greatest excitement and satisfaction of whisky novices and connoisseurs alike. The attendees were happy to notice “ a great mix of local, big name, and small batch producers”, “the variety and quality of selected whiskies”, and felt they “had a fun experience exploring whiskies of the world” and that “it was useful to get a wide range of tastes and cement some thoughts for future drinking.”

Alongside with hundreds of whiskies of different origins from the traditional Scottish, Irish, American, Canadian to trendy Indian, Australian, and others, the Expo offered a unique chance to meet men behind the whiskies. Master distillers, brand ambassadors and industry experts were in attendance to pour and personally cheer with the guests. Tasting turned into a first-hand educational experience, provided by Tom Bulleit, a third-generation distiller and founder of the frontier Bulleit bourbon, Jim Rutledge, known as the original inductee to the bourbon “hall of fame”, Stuart Nickerson, managing director of the newly re-opened Glenglassaugh distillery, Dr. Bill Lumsden, Glenmorangie’s head of distilling and whisky creation, Robin Coupar, Campari brand ambassador and promoter of all things scotch, and other notable whisky personas. The guests especially appreciated attending whisky Masterclasses and enjoyed “hearing the thought process behind a certain whisky directly from the maker”, and found the presenters “very knowledgeable, personable and funny.” They felt that Masterclases is a good way to enhance the tasting experience.

Besides the sumptuous tastings, the event provided a lavish buffet dinner of locally inspired dished selected specially to pair with whiskies. “Cigar and Whisky-a Perfect Combination” Masterclass on the spacious Hyatt patio added to the total sensory experience. Guests were leaving the event content and promising to come back next year and bring friends.

“We’re happy how our first-time to Texas whisky show turned out,” says Douglas Smith, the event director. “Home to many whisky concentric bars and with increasing popularity of whisky drinking, Austin has been a dream whisky destination for us for years. Now we will be working to add more whiskies and features to the show to make it an anticipated event of the year.”

“The Expo was a fantastic event. The consumer turn out proves Central Texas drinks whiskies!” said Robin Robinson, Compass Box Whisky brand ambassador.

The inaugural Whiskies of the World Austin took place on Friday, November 2, 2012 at Hyatt Regency from 6pm till 10pm. VIP tickets cost $150 and General Admission tickets cost $120. The event included unlimited tasting, buffet dinner, cigar cut and smoke, and a specialty tasting glass.

The show of 2013 will be held in autumn, exact date and venue to be announced. For more information, visit http://www.whiskiesoftheworld.com.

More about Whiskies of the World Expo
Whiskies of the World Expo, San Francisco was founded in 1999 and arrives annually on Saturday night toward the end of March. The Expo takes place in different high-end venues every year, with the SF Belle Hornblower Yacht being the host for several concurrent years. Based in California, the company is co-owned by the prestigious International Wine and Spirits Competition, and the seasoned event organizer and whisky appreciator, Douglas Smith.

For more information, contact:
Douglas Smith
Event Director
Whiskies of the World Expo
Direct Line: (408) 225-0446
Email:    Douglas.Smith(at)IWSCGroup.com

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Douglas Smith
Whiskies of the World,part of IWSC
(408) 225-0446
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