Shiny Reputation Discloses Ways to Increase Server Uptime, Increase Business

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Shiny Reputation discloses how businesses can ensure that their sales are not impacted as long as they ensure that they have uptimes as close to 100% perfection as possible.

With the busiest shopping days of the Holiday Season already underway, one of the worst things that can impact a business is an outage. Getting to hear of the outage from customers is bad enough, having to face the consequences – ranging from bad Yelp reviews to a dip in sales can be even worse. Shiny Reputation puts together some benefits that businesses can avail of by using a website uptime monitor.

Between October 14th and November 14th, Uptrends monitored the home pages of 1640 popular e-commerce sites and conducted tests from over 100 checkpoints worldwide with a monitoring interval period of 5 minutes and checked their availability for visitors and prospective customers. They found that the average uptime for all the websites was 99.72%. This meant that on an average, each website had a downtime of 2 hours and 8 minutes. Of the 1640 websites monitored, 542 had an average uptime ranging from 53.6 – 99.89% - which is almost a third of the shops monitored! In the words of Jim Jaworski, Director of North American Operations for Uptrends: “We consider 99.90% uptime to be the minimum required for web shops. If your online store is not available, the (potential) customer will do their shopping somewhere else which will result in the loss of revenue and the reputation of your company.”

With an eye on ensuring that businesses pay heed to the findings shared by Uptrends, Shiny Reputation advocates the use of website uptime monitors that check to see if the website is up and operational. Some advantages of using uptime monitors are:

  •     They keep business owners updated about the uptime of the company that hosts their websites.
  •     They provide reports of the site uptime and downtime.
  •     They notify business owners as soon as the site goes down – before the owners get to hear it from their customers and,
  •     They ensure that staff are also notified of the outage so that authorized personnel can repair it.

Uptrends is a leading provider of website, transactions and server monitoring services with over 1500 customers across 23 countries. They aim to optimize online performances of businesses so as to reduce downtime for customers. They have monitoring checkpoints across all major cities of North America, Africa, Europe, Asia and Australia.

With the shopping season only getting busier as Christmas and the New Year approach, generating sales becomes the foundation on which profits can be generated. However, this is only possible if businesses have websites that are operational on an optimal basis. Frequent outages can wreck the profitability of businesses and using uptime monitors can be a good way to giving business owners a competitive edge over their rivals.

Shiny Reputation focuses on helping businesses use their simple tips to influence their Yelp reviews. They also provide an advanced training module that features additional steps and techniques aimed at helping businesses improve their Yelp reviews.

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