Seventh Annual International Wedding Festival Partners with Grab the Gown Event to Welcome Hundreds of Brides to the January 27th, 2013 Bridal Show in Modesto, California

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Just in Time for Wedding Season, Brides Will Find nearly 1000 Gowns to Choose From at Bargain Prices, for Five Hours Only at the International Wedding Festival & Grab the Gown Event.

Grab the Gown at the International Wedding Festival

Grab the Gown at Modesto's Largest Bridal Show

So deep are the discounts, many customers will literally pounce on dresses priced from $50-$599 that might otherwise cost as much as $6,000.

Hundreds of brides-to-be are expected at the Grab the Gown sale in Modesto on Sunday, January 27th, 2013, all looking to snag the wedding gown of their dreams at a bargain price. At 11:00am the brides and their helpers will burst through the doors of the International Wedding Festival at the Modesto Centre Plaza in Modesto, California to wade through over 900 gowns, sizes 2 to 26. So deep are the discounts, many customers will literally pounce on dresses priced from $50-$599 that might otherwise cost as much as $6,000. This year, Grab the Gown ( is partnering with International Wedding Festival to help brides plan the perfect wedding day while finding the perfect gown.

“Finding the perfect gown is an exciting moment for brides to be; finding the perfect gown at a great price is even better. We work with some amazing designers and providers, so having the ability to bring these gowns directly to the hands of brides at these prices brings us great joy. Pairing the Grab the Gown event with the International Wedding Festival, the most successful bridal show in the area is 'a perfect marriage,'" said Kimberly Vaughan, CEO of California Bridal Eventz, LLC.

The 900+ gowns at this event have been provided by Central Valley wedding dress designers and local bridal shop owners and include new, never before worn gowns, as well as gowns that have been worn in photo shoots, were display dresses, sample dresses, were rented for an event, or are gowns that need minor repair or embellishments.

It is anticipated that the gown racks will be stripped bare in a matter of hours. Brides are instructed on the event website to form a shopping team to successfully find the perfect gown before it is gone. Brides will strip down in the aisles to leotards, bike shorts, sports bras or even underwear to try on gowns right there on the sales floor. What happens if a petite bride snagged a size 14 dress in pink chiffon when she really wanted a size 4 in white satin? That’s when brides begin bartering with each other to find the right dress for their dream day.

The Grab the Gown sale commences in Modesto on Sunday, January 27th, 2013 at Modesto Centre Plaza, 1000 L Street; Modesto, CA 95354. Hours are 11:00am to 4:00pm.

Checks, and cash are accepted. All sales are final. For more information call 209.966.3890 or visit

Through this partnership of events brides will find a planning paradise at the International Wedding Festival, where they will also find the following to assist them in their wedding planning:

100+ local wedding professionals.
Receive $1000 bridal bucks to spend at the bridal show.
First 100 brides receive pearl earrings.
Contest to determine the winners of KHOP $25,000 Bridal Idol promotion.
Many prizes to be won, including an engagement story told in Beautiful Bride Magazine, a national publication.
Live fashion show featuring David's Bridal, Bianca Bridal Couture, Rossini Formalwear at 3:00pm.

Schedule for the day:
10:30a Pre-registration
11:00a International Wedding Festival & Grab the Gown doors open
3:00p Live Fashion Show Commences
4:00p Event Ends

About Grab The Gown:

Grab the Gown is a one day event held annually by California Bridal Eventz, LLC and wedding gown designers in Northern California. The five hour event offers hundreds of gowns available for brides-to-be to purchase for their upcoming wedding.

About California Bridal Eventz, LLC

California Bridal Eventz, LLC provides wedding and corporate event planning services. The most widely recognized event produced by California Bridal Eventz, LLC is the International Wedding Festival; Modesto's largest bridal show held semi-annually at the Modesto Centre Plaza, attracting more than 300 brides seeking wedding services per event.

About International Wedding Festival

International Wedding Festival is a place where brides, grooms, and their invited guests can come and meet with local wedding professionals to plan their wedding. The event was planned to welcome couples from diverse cultures and backgrounds to a planning event that represents each and every one of them and considers their individual needs.

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Kimberly A Vaughan

Kimberly Vaughan
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