With the recent increase in the usage of mobile devices, accessing investment research on-the-go has become the norm in the market – and the early success of this App is testament to that
London (PRWEB UK) 10 December 2012
worldflow, a leading provider of software and consultancy services to the financial services market, today announced that its most recent App, entitled ‘Research: Market leading research on gold uses as an investment asset’, which was developed with the World Gold Council, has experienced strong uptake in the market – with over 500 downloads in the first month.
The App, which has been designed for both iPad and iPhone usage, focuses on the investment drivers for gold as an asset class and offers expert opinion and analysis from both in-house researchers and specialist contributors. It is the first Investment Research App from the World Gold Council and is free to professional and private investors. Gold price charts, the daily gold PM Fix and weight conversions are just some of its key features, as well as information on gold prices and statistics, country case studies and gold investment guides.
Steve Jarrett, Director of worldflow says, “With the recent increase in the usage of mobile devices, accessing investment research on-the-go has become the norm in the market – and the early success of this App is testament to that. This highly tailored App development has provided the World Gold Council with another distribution channel for its research. Great features and functionality have enabled them to provide additional benefits to their existing client base as well as sign up new readers.”
Marcus Grubb, Managing Director, Investment at the World Gold Council says, “This App was developed to provide essential information to investors that is easily accessible wherever they may be doing business. We are delighted to have achieved over 500 globally-dispersed users within the first month and we are closely monitoring how the App is used. We will continue to develop the functionality and content to best serve a global readership interested in gold’s investment attributes and performance.”
The free App is available to download from Apple iTunes here.
For more information
Contact Steve Jarrett on 44 (0)207 489 2050 or steve(dot)jarrett(at)worldflow(dot)net
For Media queries
Contact Martina Doherty on +44 (0) 7951 057146 or martina(at)md-comms(dot)com
worldflow is a delivery-driven consulting and software company solely focused on the financial sector. Since 2002, the company has successfully managed and implemented over 150 projects for investment banks, hedge funds and asset managers including Commerzbank, Standard Chartered, RBS, Citi, ING, Aviva Asset Management, Ignis and JPM Chase Manhattan. The team has extensive experience in the Derivatives, Equities, Foreign Exchange and Fixed Income markets across functional areas such as sales and trading, risk management, research and analysis, operations and eCommerce.
For more information visit http://www.worldflow.net
About World Gold Council
The World Gold Council is the market development organisation for the gold industry. Working within the investment, jewellery and technology sectors, as well as engaging in government affairs, their purpose is to provide industry leadership, whilst stimulating and sustaining demand for gold. They develop gold-backed solutions, services and markets, based on true market insight. As a result, they create structural shifts in demand for gold across key market sectors.
They provide insights into the international gold markets, helping people to better understand the wealth preservation qualities of gold and its role in meeting the social and environmental needs of society.
Based in the UK, with operations in India, the Far East, Europe and the US, the World Gold Council is an association whose 23 members comprise the world’s leading gold mining companies, representing approximately 60% of global corporate gold production.
For more information visit http://www.gold.org