GreenBook Announces New Content Platform to Aid the Innovation of the Insight Function

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Through global knowledge sharing and collaboration, the new platform launched by GreenBook promises to help “Chart the Future of Market Research™”

Insight Innovation
Insight Innovation Exchange São Paulo is the one event marketing and insight professionals need to attend to get up-to-speed on what’s happening in the consumer insights and marketing research space.

GreenBook, an organization that has been supporting the marketing research and consumer insights industry for over 50 years, has announced a new initiative promising to further fulfill its promise to “Chart the Future of Market Research™.” Insight Innovation, the new platform launched today, aims to help brands and marketing research firms adapt to the rapid change due to surfacing technologies and innovative ways of gathering business intelligence.

The Insight Innovation platform promises to connect brands, research suppliers, and emerging technology players, who offer innovative solutions for gathering insight.

“Insight Innovation will drive the process of innovating the Insight Function through a forum for visionaries, innovators, and influencers (whether they think of their solutions as market research related or not) to share their ideas and help brands rethink how to leverage disruptive innovation to generate insights that guide impactful business strategy,” said Lukas Posphical, Managing Director of GreenBook. “

“Our goal is to become the connective tissue between the worlds of academia, technology start-ups, market research, and enterprise stakeholders by developing synergistic properties in global regions (Latin America, North America, and Asia Pacific to start) that connect and reinforce each other to drive awareness and growth for our key constituents,” says Leonard Murphy, Insight Innovation Exchange Chairman and Producer, and GreenBook Blog Chief Editor. The organization aims to achieve this goal through a global ecosystem comprised of:

1.    Insight Innovation Exchange: A series of international conferences focused on showcasing innovation in insight.
2.    Insight Innovation Competition: Competition similar to “Shark Tank” or “Dragon’s Den” that helps identify and rewards innovation.
3.    Insight Innovation Forum: LinkedIn group that aims to bring the insight community together around conversations on innovation in the space.

The first Insight Innovation Exchange conference will be held in São Paulo, Brazil on March 25-26, 2013. It will be followed by events in Philadelphia in June and Singapore in October. Registration for the first conference has just opened.

“Insight Innovation Exchange São Paulo is the one event marketing and insight professionals need to attend to get up-to-speed on what’s happening in the consumer insights and marketing research space. Our fast-faced, intensive program allows attendees to explore regional and global cutting-edge innovation in the industry in just two days,” said Murphy.

Confirmed speakers of the first IIeX conference include Andres Barreto of Atom Accelerator, Santiago Vitale, Head of Research with CFA-AIG, Ana Claudia Marquezano Alvarez, Consumer Strategy and Insights Director of Pepsico Latam, Bryan Dorsey Research Technology Manager at John Deere, Ari Popper of SciFutures, Ruben Alcaraz, Brand Insight Manager Latin Amaerica for Nestle-Purina, Alex Batchelor of Brainjuicer, and Susana Pamplona Miranda, Global Strategic Insight Director, Johnson & Johnson.

For more information on this event and to register, visit


About Insight Innovation
Insight Innovation is a global content platform aiming to support innovation within the Insight Function. We connect brands, research suppliers, and emerging technology players who offer promising, innovative solutions for gathering insight thought leadership content, international conferences in partnership with regional and global partners, and support to innovative start-ups. For more information, visit

About GreenBook
GreenBook’s mission is to bring innovative resources to market researchers on both sides of the table and to offer effective marketing opportunities in a variety of targeted media. The GreenBook media platform includes the flagship GreenBook Directory, specialized GreenBook Health Directory, GreenBook Blog, New Qualitative Research Guide & Directory, and a bi-weekly email newsletter. Our publishing program provides stimulating, practical, and timely content on topics and issues relevant to the industry. For more information, visit

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