Over the Black Friday weekend, retail sales increased 13% year-over-year to $59.1 billion. Most significantly, about 40% of the spending that weekend was done online.
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Toronto, ON (PRWEB) December 10, 2012
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm, reports that, with a highly successful Black Friday weekend and Cyber Monday behind us, and Christmas less than a month away, it’s not too late for small and medium-sized businesses to optimize their web sites to increase sales and improve margins.
Commenting on Black Friday and Cyber Monday, Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions, states, “Over the Black Friday weekend, retail sales increased 13% year-over-year to $59.1 billion. Most significantly, about 40% of the spending that weekend was done online. When it comes to Cyber Monday, the numbers are even more striking, with 2012 revenues up 17% year-over-year at $1.46 billion. Mobile revenue accounted for 22% of total sales; that’s up 100% from last year.” (Sources: Macke, J., “The Dark Side to Record-Breaking Black Friday Sales,” Yahoo! Finance, November 26, 2012; Lemunyon, B., “Cyber Monday breaks online shopping records,” The Review December 3, 2012.)
According to the Digital Solutions Manager, because the Internet is open 24 hours a day, 365 days a year, businesses never know where or when their customers will be shopping. And, small and medium-sized businesses need to be seen where customers are looking; whether that’s online, or through mobile channels.
“There’s more to e-commerce than Black Friday and Cyber Monday. On Tuesday, November 27, online shopping reached $1.26 billion, while on Wednesday, November 28, it reached $1.1 billion. Cyber Monday and Tuesday set records for being the two heaviest online spending days in history. With four more weeks of shopping to look forward to, businesses can’t afford to ignore the importance of e-commerce,” Iaboni adds. (Source: Islam, Z., “Consumers Spent $3 Billion in Online Shopping Last Week,” Tom’s Hardware, December 4, 2012.)
While traditional brick-and-mortar stores will be a destination for some shoppers, more and more customers are turning to a variety of online channels, including e-commerce web sites and mobile devices to spend their money, according to Iaboni.
But, it takes more than just a web site to turn visitors into customers, says the Digital Solutions Manager. She believes that, to be successful online, a business needs to ensure that its customers can find its site and navigate it easily. Customers have become savvier, and expect the same kind of seamless and easy-to-use experience when researching or buying products, regardless of what site they visit. Awkward or outdated sites, and even a non-existent Web presence, can drive business elsewhere.
“Companies need to understand how their customers are using the Web to shop. When it comes to e-commerce, you need to fully understand online spending behaviours, web browsing patterns, analytics, and metrics,” notes Andy Wu, Business Development Manager at Numero Uno Web Solutions. “It’s easier to make smarter business decisions when one has a complete view of one’s online business. And, Numero Uno Web Solutions has the expertise to make that happen.”
“A business is as unique as its founder. Whereas some companies use templates, Numero Uno Web Solutions builds unique ecommerce sites that use PayPal, Visa, and MasterCard. Web design is important because it creates the first impression and dictates the overall feel of a web site. Does it reflect the individual company’s vision? Is it easy to navigate? Does it include all of the pertinent information?” Wu adds.
According to Iaboni, to show up on top search engine results, web sites need original content and other engaging features, including Search Engine Optimization, Search Engine Marketing, and even mobile applications.
Iaboni concludes, “If your business already has an e-commerce site, it’s important to ensure it’s up-to-date. Or, if you don’t have an online presence, you need to know that customers are still looking for you. If customers can’t find you online—they’ll find someone who is.”
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com.