Online Furniture Store Ethnicraft Announces Expansion Plans

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Plans include more showcase events in Singapore and expanding showroom to 100 square meters.

Burger Coffee Table by Ethnicraft Singapore

This move will also allow us to increase the size of our existing inventory and add more pieces onto the collections such as chairs, which will give our customers a wider range of choice that will suit their tastes and budget.

Singapore-based online furniture store Ethnicraft Online Singapore recently announced plans to expand their growing business. Since their official launch just 5 months ago, the company has proven to be popular among local clienteles, which majorly consists of both Singaporean and expat families, and the customer base has continued to grow since.

Despite being an online store, Ethnicraft prides itself on offering a high level of customer service. Customer requests are promptly tended to within 24 hours and the company has managed to arrange flexible hours for its showroom visits, including on evenings and weekends. The showroom currently displays their vast collection of bedroom and living room furniture, as well as dining tables. They have also organized showcase events in shopping malls around Singapore and these have proved to be a great hit with close to 1,000 visitors each time.

In lieu of the overwhelming response, Ethnicraft is planning to expand their showroom to 100 square meters, which will allow a bigger and better display of all their furniture items in a more personalized setting.

Katrien Bollen, Director of Marketing and Sales of Ethnicraft, added, “This move will also allow us to increase the size of our existing inventory and add more pieces onto the collections such as chairs, which will give our customers a wider range of choice that will suit their tastes and budget.”

“In addition, the company will continue to hold more showcase events in shopping malls across Singapore. We hope to consistently hold an event every two months because it is important to us that we have a physical interaction with our customers, despite being an online-based store,” Bollen added.

Ethnicraft currently offers free delivery guaranteed within one to two weeks following orders. Visitors can access their full furniture collection via http://www.ethnicraft-online.com.sg.

About Ethnicraft

Ethnicraft Online Singapore was launched in 2012 and sells high-quality teak furniture via their website http://www.ethnicraft-online.com.sg. The company was established on a “Zappos” model, which aims to create a unique customer experience through an e-commerce business. For more information, e-mail info(at)ethnicraft-online(dot)com or call +65 97 39 28 04.

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