Greenberg Hires Mike Ripka as VP of Strategy

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Mike Ripka, the former Senior Vice President at Penn Schoen Berland, has joined Greenberg Brand Strategy as Vice President of Strategy.

Mike Ripka, the former Senior Vice President at Penn Schoen Berland, has joined Greenberg Brand Strategy as Vice President of Strategy.

Ripka will lead Greenberg’s humanQuant (TM) practice—uniting rigorous analysis with genuine human understanding—and will work with teams in the US and Asia to further its application.

Ripka is based in Austin, TX, but will collaborate with clients and Greenberg teams worldwide.

Larry Schack, Greenberg’s Partner for Innovation and Insight, commented, "Mike is passionate about creating products that help clients better understand people and do great things. This is core to Greenberg's mission, and we are excited to have him on our team."

"Greenberg's WholeHuman (TM) approach is about expanding how data and insights can power change and transformation," said Ripka. "Joining Greenberg provides a tremendous opportunity for me to help push this idea forward in valuable ways for our clients."

Ripka has more than ten years of experience leveraging research to develop brand recognition and multi-channel marketing strategies in the technology, e-commerce, pharmaceutical, financial services and consumer product sectors. He most recently led the insights practice at InContext Solutions and has held senior positions at Penn Schoen Berland and Millward Brown. He has an MBA with emphases in Marketing and International Business from Syracuse University.

About Greenberg Brand Strategy:
Greenberg Brand Strategy is a leading strategic insights consultancy. Guided by a WholeHuman (TM) approach, Greenberg is recognized for integrating methods to produce holistic pictures of what motivates and inspires people and, in the process, revealing future opportunities for growth.

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Iwan Thomis, Chief Strategy Officer
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