BigCrumbs Pays It Forward This Holiday Season with Ground-Breaking Wealth-Sharing Program

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Leading rewards company introduces an innovation that allows customers to share in company success.

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This new program allows members to earn sizeable cash bonuses, should the company ever be acquired., the free online shopping rewards program that pays members cash back at over 1,500 top stores, has just introduced its innovative CrumbShares Program. This new program allows members to accrue credit towards sizeable cash bonuses, should the company ever be acquired.

“Our company mission has always been to help people save as much as possible when shopping online, and to allow them to share in the tremendous wealth being created by our economy every day”, said BigCrumbs founder, Vince Martin. “Our new program builds on that philosophy, giving our members the unprecedented ability to participate in our success in the event that the company is purchased.”

With the new program, BigCrumbs members will now also earn one CrumbShare for each dollar earned in cash back, as well as bonus CrumbShares when their referrals shop. In the event that the company is acquired, each member will then receive a cash payment based on the number of CrumbShares they’ve earned.

“We’ve received serious buyout offers in the past”, continued Martin. “And, it occurred to us that we would also like our members to be rewarded in the event that we accept such an offer in the future. After all, they’ve helped us to grow into a valuable company. So, we would like them to benefit from that value.”

The company is allocating fully half of all net cash proceeds from a sale to its members. It says that percentage was chosen for its significance. “We’re fully in this together with our members”, says Martin. “Giving half is a perfect way to reflect our commitment to them. We’ve seen very positive responses from our current members who woke up one morning to learn that they had a huge stake in our company’s success.”

The approach BigCrumbs is taking is in sharp contrast to the traditional path that companies travel. In most cases, companies such as Facebook take on investors. As they gain customers and grow, the focus is on maximizing profit toward an eventual “exit event”. Typically, this is an IPO or acquisition by another company. The original investors then “cash out”.

Instead, BigCrumbs, which was bootstrapped by its founder, is treating its customers like investors and awarding them in the event of an acquisition.

“When you look at our largest competitor, Ebates, they’ve taken on investors and are likely positioning themselves for an acquisition. In that event, the initial investors and founders will make out very well, but, what about the many Ebates customers who have helped to grow the company?” asks Martin. “We are saying to those customers very directly; join BigCrumbs where you will earn higher cash back in the short term and also have an opportunity to share in the company’s prosperity in the long-term.”

About is an online shopping program that is free to join and offers thousands of deals on electronics, computers, fashion, footwear, office supplies, jewelry, toys, travel and more. BigCrumbs caters to the price-conscious, savvy consumer with exclusive online deals and coupons, and pays up to 60% cash back on purchases at over 1,500 top online retailers, as well as commissions when members refer their friends and family. BigCrumbs has driven hundreds of millions in sales to featured stores and paid millions of dollars in cash back to its members over the past 7 years.

BigCrumbs members earn cash back by simply visiting the website before they shop, and clicking links found there to reach their favorite stores. They then shop as usual and will automatically earn cash back credit within a few days. Through its innovative wealth-sharing CrumbShares program, members also earn credits that are redeemable for cash should the company ever be acquired.

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K. McCarley
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