Fleet Leaders ‘Cautiously Optimistic’ About Year Ahead; Expect ‘Modest’ Fuel Price Increases

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GreenRoad Releases Fleet Leader Outlook for 2013

GreenRoad™, the leader in driver performance management, today published results from a “Fleet Leader 2013 Outlook” study. According to the study, the majority of fleet leaders, 54%, are ‘cautiously optimistic’ about 2013, only 11% are ‘very optimistic’, and nearly a third, 30%, identify themselves as ‘neutral’ about the year ahead. Nearly all fleet leaders, 70%, think the price of fuel will ‘modestly’ rise in 2013, and the clear majority, 81%, cite ‘reducing fleet fuel expenses’ as a significant or very significant fleet challenge.

     The report recaps the opinions of today’s fleet leaders, representing fleets of all sizes from less than 25 vehicles to more than 1,000. These fleet leaders manage a broad range of fleet types across various industries, from public transit and school buses, to government, utility, construction, private delivery, business services and white collar fleets.

     Although fleet leaders are cautiously optimistic about the year ahead, the underlying reasons for their outlooks vary. Less than half, 43%, cite positive reasons for their outlook, while 47% cite negative concerns. Most pressing concerns include the economy not recovering quickly enough or not at all; fuel costs remaining high or uncertainty around fuel costs; and limiting budget and resource constraints. Most positive reasons are related to anticipating new fleet technology implementations; adding new, fuel efficient vehicles to the fleet; seeing positive economic indicators; and having strong teams and well-trained drivers in-place.

     “Overall we are encouraged by the optimism being expressed by fleet leaders,” said Tanya Roberts, senior vice president of marketing for GreenRoad. “However, they still see plenty of challenges ahead. Fleet leaders remain concerned about fuel costs and macro-economic uncertainties, and they are interested in new, energy-efficient vehicles and new fleet technology implementations, such as driver performance management, that can mitigate these rising costs.”


     Issues related to saving money are the top 2013 fleet leader challenges and managing the cost of fuel is predicted to be the number one 2013 challenge. According to the report, 25% of fleet leaders cite saving money on fuel as their top 2013 challenge. Improving vehicle maintenance-related expenses is the second most commonly cited challenge at 17%. And, ensuring drivers are driving safely and hiring and retaining qualified drivers tied as the third most pressing challenge.

     Fleet leaders have a broad range of plans for dealing with raising fuel costs in 2013. Nearly 62% plan to purchase more fuel-efficient or alternative fuel vehicles; 40% plan to implement driver performance management technology; 29% plan to deploy fleet GPS tracking technology; 21% plan to implement fuel cards; and 7% plan to retrofit existing vehicles for alternative fuels.

     “Fleet leaders are resilient. They are already looking ahead and making plans on how they will cope with ongoing cost pressures. Based on what we learned in this study, we expect many more fleets to turn to fuel-efficient or alternative fuel vehicles and other innovative technology solutions to counter rising operating expenses.” continued Roberts.


     The survey was conducted in late November 2012 and included fleet managers and decision-makers in fleets ranging from private delivery to construction, company cars and more. Respondents were evenly distributed among fleet sizes, from fleets with fewer than 25 to greater than 1,000 vehicles. More than 300 respondents completed the survey. To download the full survey report please click here.


GreenRoad is the leading driver performance management service for fleets. Using cloud and mobile technology, GreenRoad helps drivers self-improve. Companies using GreenRoad realize significant savings because better drivers use less fuel, crash less frequently and reduce vehicle emissions. The unique GreenRoad Driver Improvement Loop™ helps fleets save by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices. Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realize positive ROI within 60-90 days.
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GreenRoad™ and GreenRoad Driver Improvement Loop™ are trademarks of GreenRoad, Inc. All other trademarks are the property of their respective owners.

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Tanya Roberts

Julie McHenry
Communications Insight, LLC
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