Reader's Digest and Health Media Network Align for Allergy/Asthma Awareness 2013

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Together we have created an integrated media program for advertisers and brand managers of allergy and asthma.

Reader’s Digest North America (RDNA) and Health Media Network, LLC, (HMN) have united their efforts to increase education and awareness for Allergy and Asthma month in May 2013. Together they have created an integrated media program for advertisers and brand managers to include a special advertising section in Reader’s Digest magazine, digital ads on and in the Health Reads eNewsletter from Reader’s Digest. In addition, all sponsors will receive waiting room digital TV in physicians’ offices of allergy, asthma and immunology via the Health Media Network. HMN will also provide a custom research study to measure intent to purchase on behalf of sponsors. As with Heart Health month coming in February and Allergy/Asthma in May 2013, the two companies will continue to develop and market a number of programs including Back-to-School in September, Diabetic Health in November and New Year, New You in January 2014.

”We know that allergies and asthma are on the rise,” said Mark Bernardini, Reader’s Digest National Advertising Director. “As the #1 magazine for health and wellness content vs. all measured magazines, it’s our job to educate our readers on the prevention, symptoms, and treatment of these ailments. Through our partnership with Health Media Network, we are able to offer our advertisers a powerful program to reach their target audience in a very measurable way.”

“One in five people in the U.S. have allergy or asthma symptoms. For asthma alone, there are over 24 million people who are affected at a cost of over 56 billion dollars each year -- and its growing.” said Gary Henderson, Chief Revenue Officer for Health Media Network. “In teaming with Reader’s Digest, a trusted source in health and wellness information, we have created a complete media package, including print, online and digital OOH, for advertisers and brand managers to help educate people about managing their symptoms so they can live longer, more productive lives -- while saving health care costs.”

About Reader’s Digest North America
Reader’s Digest North America comprises operations for Reader’s Digest Association in the United States and Canada. It is at the core of the strategy to expand RDA owned and operated brands, including Master Brands Reader’s Digest, Taste of Home and The Family Handyman, and Enthusiast Brands Birds & Blooms, Farm & Ranch Living, Country, Country Woman and Reminisce, across multiple media platforms to provide consumers content when they want it, where they want it, to expand its Master Brands geographically, and to increase partnership opportunities. Reader’s Digest North America reaches consumers through its various print and digital magazines, websites and social media outlets, books and home entertainment products.

About Health Media Network (HMN):
Launched in 2007, Health Media Network, (HMN), is the fastest growing digital media company in the U.S. providing education and health content in physician waiting rooms through a platform of 23 specialty health television networks. Using the latest digital technology, HMN is able to customize content by medical specialty providing physicians with relevant programming for their practice and advertisers with a targeted audience for their messaging. HMN currently reaches over 30,000 physicians in medical offices and healthcare systems across the country. All HMN programming is reviewed by a medical advisory board and is available at no cost to physicians.

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Louise Nestor
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