Roberto Clemente, Jr. Endorses PowerICE™ Frozen Fuel

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PowerICE™, an innovative frozen hydration bar that delivers critical electrolytes to athletes, has been officially endorsed by well-known broadcaster, businessman and former professional baseball player Roberto Clemente, Jr.

PowerICE™ is an outstanding and effective product that leaves you refreshed and rehydrated, keeping you at a high level of energy throughout the game

PowerICE™, an innovative frozen hydration bar that delivers critical electrolytes to athletes, has been officially endorsed by well-known broadcaster, businessman and former professional baseball player Roberto Clemente, Jr.

The product allows athletes and active people to get the hydration and replenishment they need before, after and during a game or intense training session. Clemente first encountered PowerICE™ several years ago and was so impressed that he decided to become an official spokesperson for the brand.

“PowerICE™ is an outstanding and effective product that leaves you refreshed and rehydrated, keeping you at a high level of energy throughout the game,” said Clemente. “It really helps to lower your core body temperature. When you need to give it your all, you can count on PowerICE™ to provide you with that extra push to maintain that high performance.”

While PowerICE™ was initially developed for athletes, it has become a favorite of everyday active people, trainers, medical professionals and parents. In fact, many young athletes consume the frozen fuel before or during their athletic events to improve their performance. With no high-fructose corn syrup and low calories, it also serves as a healthy snack for kids that give them energy without the risk of contributing to childhood obesity. PowerICE™ is also packed with Vitamin C, contains no caffeine or gluten and is certified Kosher.

Clemente, Jr., the son of Puerto Rican baseball legend Roberto Clemente, played for the Philadelphia Phillies, San Diego Padres and Baltimore Orioles before an injury ended his professional career. After baseball, he became the Spanish-language play-by-play announcer for the New York Yankees on both TV and radio. He enjoys PowerICE™ due to the extra energy he feels after consuming the great-tasting frozen bar.

PowerICE™ is also working with Nutritional Products International (http://www.nutricompany.com) to significantly expand its scope throughout the United States. NPI is a leading sales and brand management firm specializing in the health & wellness, beauty and sports nutrition industries. The company provides innovative distribution services to brands worldwide.

“From young athletes to older adults, PowerICE™ has the ability to deliver the natural energy and endurance you need to perform at your absolute best,” said Mitch Gould, CEO of NPI. “With the support of Roberto Clemente, Jr. and a number of other professional athletes, it’s obvious that this product is revolutionary in how it gives the body the electrolytes it needs to run efficiently and effectively.”

For more on PowerICE™, go to http://www.powerice.com.

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Brian Gould
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