One of the more exciting sectors of business information is stakeholder content, including voice of customer research … ‘Big data’ approaches can leverage this high-value content to drive corporate performance and build enterprise value.
NEW YORK (PRWEB) December 11, 2012
New York-based growth equity firm Catalyst Investors announced the creation of TransforMedia, LLC, an acquisition platform that will make growth investments in business information, market data and market research companies. Digital industry veteran Jonathan Ewert will serve as President of TransforMedia.
Ewert has 25 years experience revitalizing public and private companies in tech-enabled sectors including internet hosting, interactive media networks, SaaS, e-commerce, and social networks. He has served as a Catalyst Entrepreneur (entrepreneur-in-residence) since 2009. Earlier this year Ewert completed his tenure as interim CEO of Catalyst portfolio company Codero Hosting, a web-hosting provider.
“One of the more exciting sectors of business information is stakeholder content, including voice of customer research,” said Ewert. “This valuable information is hiding in plain sight for most companies – sitting in distributed silos, divided by department, function, geography, and language. ‘Big data’ approaches can leverage this high-value content to drive corporate performance and build enterprise value.”
“Partnering with talented management teams is part of Catalyst’s DNA. We are excited to be working with Jonathan again to create value in the business information sector,” said Tyler Newton, partner and research director with Catalyst Investors. “His unique expertise makes him the right person to bring digital innovation to a traditionally analog business.”
About Catalyst Investors
Catalyst Investors is a growth private equity firm founded in 2000. Catalyst employs a rigorous top-down research focus that seeks to identify investment opportunities in companies and industries that will exhibit strong revenue and margin growth. The firm works in true partnership with talented management teams to build long-term value and is committed to investor transparency. Past and present Catalyst portfolio companies include Advantage Business Media; Aloha Partners; Aspire Media; Catalyst Repository Systems; Denali Spectrum; InSite Wireless Group; Latisys; MessageLabs; MediaMath; MINDBODY; Nine Systems; TCP Communications; Telemundo; WeddingWire; and Xplornet. For more information, visit http://www.catalystinvestors.com.