The winning A/B test version increased leads generated by 29.75%, making it a test that other marketers should copy.
Providence, RI (PRWEB) December 12, 2012
WhichTestWon, the publisher of the world’s largest A/B and multivariate Case Study Library announced results data from its 300th conversion optimization Case Study today at http://whichtestwon.com
WhichTestWon’s Case Study #300 reveals the results of an A/B test conducted by Fathom on behalf of its client IXACT Contact, a CRM provider to the real estate industry. The test compared two different trial order form designs. The winning version had a 30.35% higher conversion rate at a 99% degree of confidence.
Justin Rondeau, editor WhichTestWon says, “I selected this test as our 300th Case Study because it’s applicable to thousands of sites. I hope it inspires marketers and conversion professionals for both subscription ecommerce sites and lead generation sites to test their sign-up form design.”
To see creative samples and more details from this Case Study, go to http://whichtestwon.com/archives/19319
About WhichTestWon’s Case Study Library
WhichTestWon has researched and published 300 of the world’s best A/B and multivariate test Case Studies into a single easy-to-search online Library. The editorial staff does not conduct tests themselves; rather they interview brands, ranging from Avis to Yahoo! about their test results.
Each Case Study includes creative samples and results from a real-life test. Test types include landing page tests, ecommerce tests, lead generation tests, Facebook button tests, email template tests, and button tests.
WhichTestWon’s library is available for Premium Members currently for less than $7 per month. Plus, every week a brand new test Case Study is available free of charge for seven days at http://whichtestwon.com.
The #1 weekly in the conversion optimization field, WhichTestWon provides Case Studies, peer-to-peer networking, and training services to conversion optimization, testing, Web analytics and usability professionals. Founded in 2009, WhichTestWon also produces the annual Web Testing Awards every January, the annual Email Testing Awards every June, an online vendor guide to testing tech and agencies, as well as live events and training workshops.
WhichTestWon is not a consultancy or a technology provider, nor does it conduct tests for clients. WhichTestWon’s goal is to evangelize testing, train marketers in conversion optimization, and to bring the entire conversion optimization community together as a whole.
The publication is a division of Anne Holland Ventures Inc. a B2B media company specializing in actionable information.