FORA.tv Unveils New Paid Membership Model, Offers Members Access to Pay-Per-View Video Library

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“Front Row” to provide free access to pay-per-view videos from The New Yorker, The Economist, Commonwealth Club of California, L2 ThinkTank, and more.

FORA.tv, the leading online destination for conference and event videos, today announced the debut of “Front Row Membership,” which grants members access to pay-per-view videos on FORA.tv 60 days after the programs are posted on FORA.tv, including programs from The New Yorker, The Economist, the Commonwealth Club of California, Fairchild Fashion Media, L2 ThinkTank, and dozens more top media companies, conferences and events. The innovative model is in direct response to both FORA.tv users, who want one-price access to videos behind the paywall, and FORA.tv partners, who are seeking ways to monetize their longtail video content hosted on FORA.tv.

In a recent survey of FORA.tv users, more than 70 percent of those surveyed expressed an interest in a membership model that granted access to FORA.tv’s growing library pay-per-view videos. Additional benefits of Front Row Membership include audio and video downloads of select free programs, no pre-roll advertisements and an instant 20 percent discount that can be applied toward pay-per-view videos within the 60-day window. The new FORA.tv Front Row Membership will be available for $99.99 per year, or $9.99 per month.

“We are excited about the debut of Front Row Membership, and about the benefits that this model offers to both our members and our partners,” said Blaise Zerega, CEO of FORA.tv. “The 60-day window is similar to the time between a theatrical release of a movie and when that movie is available on DVD or iTunes. Members can purchase access to a pay-per-view program to watch it live or as soon as it is posted, and they will gain free unlimited access to the program once the 60-day window has passed.”

“We are excited to be a part of this innovative membership model, and proud to partner with FORA.tv for our events,” said Scott Galloway, founder at L2 ThinkTank. "Working with FORA.tv helps us reach a discerning audience from the prestige sector focused on digital innovation."

In this membership model, FORA.tv partners are expected to generate more revenue from their older content. Zerega reports that sales data shows that the majority of pay-per-view video transactions one week prior to the conference or event date and the two weeks following. “Front Row Membership will help to extend the “shelf life” of our partners’ event videos by capitalizing on longtail interest.”

“There are currently more than five hundred pay-per-view videos of Commonwealth Club events on FORA.tv, going back to 2006,” said John Zipperer, vice president of media and editorial for the Commonwealth Club of California. “With this new membership model, there is an opportunity for us to gain revenue from our entire library of videos and spur views of our past videos.”

FORA.tv Front Row Membership will be available starting December 11th, 2012. Pay-per-view videos on FORA.tv will continue to be sold to non-members. For more information, visit fora.tv/frontrow.

ABOUT FORA.tv
FORA.tv is the leading online destination for video programs from the world's best conferences and events. With more than 10,000 free and pay-per-view videos, FORA.tv has the web's largest collection of programs that feature the people, issues, and ideas changing the world. FORA.tv helps hundreds of organizations including the Aspen Institute, the Economist, the New York Public Library, and Wired expand the audience for their events. FORA.tv has been named a Top 50 Web Site by TIME, and a Top Education Site by The Telegraph. FORA.tv is funded by a select group of investors led by William R. Hearst III and is based in San Francisco. For more information, visit http://fora.tv.

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Hartley Riedner
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