I've interacted with Mexican Insurance Store on Twitter before, but I never really explored the website. I totally missed the blog. Now that the posts are being shared on Twitter, I'm able to read them. They're really useful, and I've learned a lot.
PERRIS, Calif. (PRWEB) December 11, 2012
Mexican Insurance Store.com, a leading online provider of Mexican auto insurance policies online, is kicking its online marketing efforts into overdrive with new social media Marketing efforts. Although the company already enjoys a strong online presence, it is now focusing on tying together its social media efforts and its online marketing efforts. "For years, we mostly just published a blog," said Linden Gray, the president of Mexican Insurance Store.com. "We've mostly done that to keep our customers informed, though, so we started with social media a few years ago. Now we're working to pull it all together."
The Mexican Insurance Store blog is updated every day, and new posts have been added to the blog daily for several years. As a result, there are hundreds of posts. In keeping with the purpose of the website, the blogs revolve around Mexican auto insurance policies online. A huge part of the online insurance provider's new focus on online marketing is to tie those blogs together with its social media efforts. "We have a Facebook page, and we are active on Twitter too," said the company's marketing manager. "What we're going to do now is really promote those blog posts on social media channels."
Up until now, Mexican Insurance Store has primarily used sites like Facebook and Twitter to stay in touch with existing customers and to answer questions by prospective customers. "Our social media efforts have mostly revolved around interacting with people," says the marketing manager. "That makes sense because those sites are designed for that purpose. They are also great channels for sharing information, so we plan to post links to our blogs and encourage questions and comments moving forward." The company hopes that sharing the blog posts on social media will stir up additional interest in the blog and the site.
Based on preliminary responses by those who follow Mexican Insurance Store on Twitter and Facebook, the company is on the right track. "I honestly didn't realize there was a blog," says one customer. "I've interacted with Mexican Insurance Store on Twitter before, but I never really explored the website. I totally missed the blog. Now that the posts are being shared on Twitter, I'm able to read them. They're really useful, and I've already learned a lot. I'll definitely look for more posts in the future."
As of right now, Mexican Insurance Store doesn't plan to share its activities on sites like Facebook and Twitter on the main page of its website. "Many companies do that, and it can add a lot," says the marketing manager. "We're just not quite ready for that yet. It's definitely something we'll consider in the future." For now, several Mexican Insurance Store employees are focused on sharing blogs and other articles from around the Internet on sites like Twitter and Facebook. "We just want to bring this thing full circle," says Gray. "We go through the effort of posting new blogs every day, and we want to make sure that they reach as many different people as possible."
About Mexican Insurance Store.com
Mexican Insurance Store is the largest provider of low-cost Mexican Auto Insurance policies online in South California’s Inland Empire, the 3rd most populous metropolitan area in California. The company offers a variety of Mexican Insurance policies online and provides policies to Canada and US travelers nationwide. Self-service policies are purchased and printed instantly by customers or created by Mexican Insurance Store.com and emailed or faxed to customers in minutes at no additional charge.
For additional information call 888 800 9988 from US or Canada or 001-881-800-9988 from Mexico or 951-657-4220 Direct.
Mexican Insurance Store
3819 Saint Austell Way
Perris, CA 92571