Fluid, Inc. Hires Two Digital Commerce Industry Experts to Fuel Business Development and Customer Growth

Share Article

Fluid makes two key hires with the addition of Vanessa Rumbold and Angela Flynn to the executive team

Vanessa Rumbold

"The collective expertise of Vanessa and Angie enables us to further build momentum around our leadership in providing innovative shopping experiences while maintaining a relentless focus on our customers' success," said Kent Deverell, CEO of Fluid.

Fluid Inc., the digital shopping innovator, has made two key hires with the addition of Vanessa Rumbold to the role of executive vice president client services and business development, managing director Fluid - New York, and Angela Flynn, vice president customer success, in the San Francisco headquarters.

“The collective expertise of Vanessa and Angie enables us to further build momentum around our leadership in providing innovative digital shopping experiences while maintaining a relentless focus on our customers' success,” said Kent Deverell, CEO of Fluid.

Vanessa Rumbold most recently served as senior vice president client partner and general manager - New York, at the interactive agency, Blast Radius (WPP). Under Vanessa’s leadership, Blast Radius’s NY team grew from ten to over 50 employees, with a corresponding increase in agency revenues. In addition to a deep digital background, Vanessa has extensive experience in direct marketing, advertising and media, across diverse industries. As an effective and strategic leader, she has successfully led the transition of agencies from traditional/direct marketing to digital, developed new digital service offerings for clients (including content, social media and mobile), and created significant business growth. In addition to her role as managing director of Fluid New York, Vanessa will be responsible for establishing, maintaining and building account relationships and leading business development for agency services business across North America.

“I am extremely excited to join Fluid’s team,” said Vanessa Rumbold. “We have an incredible business deeply rooted in digital shopping, with great clients. I see an amazing opportunity to build on our expertise in this area, as customers find and expect more opportunities to engage and, importantly, to transact with brands.”

Fluid’s new vice president of customer success, Angela Flynn, most recently served as product management director, global ecommerce at Walmart.com. Angie led Walmart.com teams to launch its first ecommerce business in China and delivered a technology roadmap for Walmart.com’s UK multi-channel retail business, among several key achievements. She has led delivery teams in various ecommerce software companies and has launched over two dozen ecommerce sites globally. In her new role as vice president of customer success, Angie will leverage over 20 years of global software product and client delivery management to lead implementation management and engineering, and customer support for Fluid’s on-demand visual merchandising suite. Angie will be responsible for ensuring a productive and positive experience across all customer phases of Fluid product implementations and use.

Angela Flynn said, “The opportunity to bring merchandising innovation and personalized shopping experiences to our clients and their customers is inspiring. I am thrilled to join Fluid at this exciting time.”

About Fluid

Our on-demand visual merchandising suite and award-winning digital agency services incite consumer action. Our work for world-class customers like The North Face, Clorox, Gymboree, Benefit Cosmetics, JELD-WEN, and Brooks Brothers brings their brands to life, making the digital shopping experience fun, vivid, intuitive and social. Brands and retailers tap our combination of strategic consulting, custom design and development services, and our visual merchandising suite to engage, convert and retain consumers with unique digital shopping experiences.

Fluid is headquartered in San Francisco, with offices in New York and Chicago. For more information, visit http://www.fluid.com (agency services) or http://www.fluidretail.com (visual merchandising suite) and follow us on Twitter @Fluid or Facebook/FluidInc.
###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Stephanie Aldrete
Visit website

Media