More retailers are now offering discount Shipping Coupons to increase sales and avoid shopping card abandonment.
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Sunnyvale, CA (PRWEB) December 11, 2012
Online holiday shopping is reaching new pinnacles with almost every retailer boosting its efforts to spellbind consumers with attractive online coupons and free shipping offers. Amazing discounts and thriftier prices are surely a smart move to win over eager shoppers during this competitive holiday shopping season. But price-cuts are hardly the only strategy used by merchants to lure shoppers. Discounted shipping is an additional perk that is driving shoppers to fill up their virtual carts.
According to National Retail Foundation, over 90% of major stores are offering some sort of no-cost shipping or discount shipping to woo customers this year. Similar to this report, a study commissioned by UPS revealed that shoppers rated “free/discounted shipping” as the most important criterion while shopping online at their favourite store.
Something that's most disappointing for e-retailers is shopping-cart-abandonment. Consumers stock up their digital carts and then fail to go through checkout quite frequently. The major reason for this consumer behaviour seems to be non-availability of zero-fee shipping coupons. As per ComScore's research, 55% of cart abandonment took place due to the reason that shipping costs were higher than expected. The report also mentioned that 70% of online shoppers have added additional items to their shopping cart to qualify for zero shipping, and 73% consumers stated that they would like to see discounted shipping option at checkout.
It seems that merchants have been entertaining consumers’ choice. According to a survey by Shop.org, retailers are converging more on free shipping offers with no minimum order amount. Overall 30% of retailers said they will be providing no-cost, no-strings attached standard shipping, in comparison to 16% a year ago.
One of the leading online consumer savings destinations since 2006, CouponAlbum.com provides eager-shoppers with online coupons, exclusive discount deals and printable coupons along with shipping coupons from major retailers. The hottest Christmas coupons and discounts are already a big treat, but CouponAlbum.com is making them bigger by clubbing together zero-fee shipping offers from almost every store.
In order to avoid last minute delivery rush, extra shipping charges, and "out of stock" tag, consumers can make sure to shop online with CouponAlbum, and take out all complications from holiday shopping 2012. These discounted shipping coupons will help consumers buy festive stuff in time to celebrate Christmas 2012. From fashion apparel, winter boots & shoes, to Christmas gifts, flowers, designer jewelry, home products, and more, consumers can shop everything with huge savings including discounted shipping.