There's a science behind getting [CRM] right... The CRM eBook has been written to help organisations understand some of the do's and don'ts in the world of CRM.
Sundridge, United Kingdom (PRWEB UK) 13 December 2012
Collier Pickard Limited, an independent CRM consultancy firm, has released The CRM eBook, a short, downloadable PDF designed to act as an introduction to businesses new to Customer Relationship Management.
Originally released in 2009 as a printed pocket book, The CRM eBook has been revised and updated to take into account changes that have occurred in the world of CRM over the last 3 years.
The eBook addresses many of the challenges that are traditionally associated with a customer relationship management implementation, such as that CRM systems are very expensive, difficult to maintain, or simply don't work.
By identifying the science behind a successful CRM implementation, The CRM eBook aims to help organisations ensure their CRM projects a built on a firm foundation that is easily and voluntarily maintained by their staff, rather than quickly abandoned as team members return to more familiar data silos such as Excel spreadsheets.
Evidence provided by research organisations such as Aberdeen, Forrester and Gartner suggests that, when properly deployed, a successful CRM system can increase an organisation's revenues by between 5 and 15%. The CRM eBook has been written to encourage organisations to adopt the key strategies required in order to see this revenue growth.
"Making CRM and business automation deliver, in bull markets and in recession, has evolved from a 'black art' into a structured science at Collier Pickard. You can't just put a CRM system into an organisation and expect it to do a good job. There's a science behind getting it right, there are cultural issues to address, and you need to focus on it over a long period - learning from its output. The CRM eBook has been written to help organisations new to CRM or considering an upgrade or change in system, understand some of the do's and don'ts in the world of Customer Relationship Management" - Alan Joenn, Marketing Director, Collier Pickard Limited.
The CRM eBook outlines concepts within CRM such as CRM Maturity, Operational and Analytical CRM, Social CRM and CRM Best Practice, as well as selecting CRM software.
About Collier Pickard
Collier Pickard is an independent CRM consultancy specialising in offering the best CRM and BI solutions for the mid-market environment and for divisions of global corporations. Collier Pickard approaches all of its engagements seeing its clients as partners. On this basis they select the most appropriate technology to deliver a single, coherent platform on which to manage change smoothly and positively.
With over 20 years experience in customer relationship management, Collier Pickard has accumulated a vast amount of experience and knowledge about the field, from identifying and promoting CRM best practice to isolating and overcoming the challenges often associated with implementing CRM.