Home Learning College Shortlisted for the CIM Marketing Excellence Awards 2012

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The Chartered Institute of Marketing (CIM) has chosen the finalists for this year's Marketing Excellence Awards. Home Learning College - the UK’s biggest provider of vocational distance learning courses – has been selected as a finalist within the category of education, for the marketing campaign 'Kick Start'.

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The Kick Start campaign was considered an excellent example of a marketing campaign from an educational establishment which aims to influence and positively change behaviour beyond the point of enrolment.

Home Learning College - the UK’s biggest provider of vocational distance learning courses – has been chosen as a finalist in the education sector for the Chartered Institute of Marketing (CIM) Marketing Excellence Awards, which will take place at London’s Grosvenor House Hotel on 6th March 2013.

This is the fourth year running that the excellence awards have been held by the Chartered Institute of Marketing, celebrating outstanding marketing achievements across several industry sectors; achievements in innovation and best practice, and commending those organisations that deliver real business benefits to the market, highlighting the positive value of marketing to both business and society.

Home Learning College are among 10 finalists for the educational category, and the only distance learning provider to have been shortlisted. Decisions for the finalists were made based on the business cases submitted relating to a particular marketing campaign run by the organisation, judged on the innovation, originality and creativity of the campaigns strategic approach and evidence of significant results. Home Learning College’s shortlisted campaign was its 2012 Kick Start Award Fund – a marketing campaign developed to encourage student achievement.

The campaign consisted of a £100,000 award fund which offered students an award when they completed their first academic assignment. This encouraged students to engage with their course tutor and materials straight away, and increased overall success and completion rates.
The Kick Start campaign was considered an excellent example of a marketing campaign from an educational establishment which aims to influence and positively change behaviour beyond the point of enrolment.

Home Learning College is the largest online college in the UK, with over 30,000 students. Offering professional courses accredited by high profile awarding bodies in the fields of finance, business, marketing and more.

Home Learning College’s Marketing Director, Chris Simpson commented “It is an honour to have been shortlisted as finalists. We have been working to change campaign direction over the last 6 months and the Kick Start Award really set the bar for us in terms of campaign success. We were incredibly pleased with the results overall and planning to run a similar campaign at the start of the new year”.

The Chartered institute of Marketing commended Home Learning College for becoming one of the finalists; “Congratulations to all our finalists. 2012 was another successful year for entries; quality and standard were incredibly high. Our esteemed judges were highly impressed by the calibre and the range of entries. To become one of the 2012 finalists was truly an exceptional achievement.”

ENDS

About Home Learning College
Home Learning College is the largest vocational distance learning provider in the UK, with 50,000 current students.

All Home Learning College courses lead to professional CV-enhancing, employer recognised qualifications, including AAT, Sage, CompTIA, Microsoft, ICB and CIW. Subjects covered include book-keeping, accounting, IT and computing, web design and many more.

Home Learning College students benefit from a dedicated in-house tutoring service and the Virtual Learning Community - an online learning environment which facilitates the delivery of course material and peer networking. Students are also eligible for the NUS Extra card from the National Union of Students (NUS), allowing them to enjoy the savings and services available with the discount card.

For more information on all courses visit Home Learning College, follow us on Twitter @home_learning or check out student testimonials and other video content on our YouTube channel: http://www.youtube.com/homelearningcollege

Contact:
Elizabeth Edwards
Home Learning College Copywriter
Tel: 020 8676 6251
Email: elizabeth.edwards (at) homelearningcollege (dot) com

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