ASU Startup Mercury Innovative Releases Children’s App for Windows 8

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Text-In-Motion App Allows Children to bring their Stories to Life

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The support from Microsoft and the ASU Edson Initiative has made Text in Motion into a reality

Arizona State University Student Startup, Mercury Innovative has released its children’s app, Text in Motion, for Windows 8. Mercury Innovative creates unique language arts and analysis software for kids & their parents, educators, and researchers. The company’s Text in Motion (TIM) software makes reading and writing fun and interactive for children. The product was developed by Mercury Innovative with support through the Bizspark Plus program offered by Microsoft Corp.

Text in Motion (TIM) makes writing fun and exciting, and allows a user to watch and interact with an animated interpretation of a story. The app also includes learning links and decision points dispersed through the stories. The demo version of TIM is already available through the Windows Store, and can be found under 'Books & Reference'\'Kids'.

"The support from Microsoft and the ASU Edson Initiative has made Text in Motion into a reality. What an exciting moment to see so much hard work translate our concept into a launch of TIM into the market,” said Peter J. Wegner, founder and CEO of Mercury Innovative. “We were looking for a user-friendly way to deploy TIM on a variety of devices and Windows 8 offers the perfect environment for TIM.”

The development of TIM is a global effort with people working in several countries (USA, Canada, India, Ukraine) with the development work in the US occurring in the SkySong Innovation Center in Scottsdale and in San Francisco.

The TIM app is different from other story players because it allows kids to interact with their stories. Children can add dialogue, choose their story path, or add objects. The app was designed primarily for kids aged 4-9. The stories are accompanied by music and sounds as well as learning links, which add an educational value to stories. Users can try the product for free with two demo-stories and then buy individual stories to add to their own library.

Mercury Innovative is part of the ASU Edson student entrepreneur accelerator based in ASU SkySong, the Innovation Center in Scottsdale. The Edson accelerator provides funding, mentoring, and office space that enables students to advance their ventures and is part of the Venture Catalyst. The ASU Venture Catalyst is a strategic unit of ASU’s Office of Knowledge Enterprise Development, the research arm of ASU.

About Mercury Innovative (http://www.mercuryinnovative.com/about.html):
Mercury Innovative® creates unique language arts and analysis software. Our energetic team is dedicated to developing new language processing tools and techniques. Our team combines skills from linguistics, rhetoric, teaching, marketing, public relations, and programming. We strive to discover and push new horizons in language visualization and interpretation. Our products have applications in the following fields: Education, Writing, Art, Politics, Law, Business, Entertainment, Security, Surveillance, and Research.

About the Edson Student Entrepreneurial Initiative (http://edson.asu.edu):
The Edson Accelerator provides funding, office space, and intensive mentor-led guidance to teams of students within all university disciplines. This accelerator gives student entrepreneurs the opportunity to develop their innovative ideas and launch viable businesses. As an integral program of ASU Venture Catalyst, students in the Edson accelerator have access to seasoned entrepreneurs, industry mentors, and other Catalyst programs that enable them to advance their enterprises.

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Meagan Garrett
ASU SkySong
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