Innovative Mobile Payment Company, emu Chooses GlobalSign Extended Validation SSL

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Extended Validation level SSL security to increase trust and confidence in mobile payment service

We selected GlobalSign to provide our ExtendedSSL Certificate because of their reputation as the longest established Certification Authority in Europe and their local language support

GlobalSign (, one of the longest established Certification Authorities (CA) and specialists in high assurance SSL Certificates, today announced that emu (, the free payment company, has implemented GlobalSign’s Extended Validation (EV) SSL to secure online registrations and payment transaction pages throughout its web application. Launched in September, emu enables sellers (businesses and individuals) to take card payments over any computer, tablet or mobile device.

More people own a mobile device than a toothbrush (Source: Mobile Marketing Association Asia, 2011). This highlights the increasing importance of mobile technology for conducting business. emu’s free payment service utilises equipment already owned by the seller, eliminating setup costs and providing instant access to card processing capabilities.

In today’s interconnected world a website needs to establish trust within seconds, or online credibility can be lost. The adoption of SSL is instantly evident from the presence of the https connection and padlock within the URL and by using the most advanced Extended Validation SSL Certificate type, confidence is reinforced by the green address bar within the browser and visibility of company details and issuing CA. In 2007 when EV SSL was first introduced, large financial organisations were the first adopters, having been common targets for phishing attacks. Nowadays the highest level certificate is being used across all business verticals and companies of all sizes, from Fortune companies to smaller ecommerce sites.

A major benefit for companies such as emu implementing EV SSL is that end users can easily identify the organisation as an authenticated and registered legitimate business. Leading the way in secure payments, emu encourages the use of SSL to all of its sellers, and the use of SSL aids emu in verifying new sellers during their registration process. Sellers using an Organisation level SSL Certificate on their site have already completed the checks emu requires, thus significantly reducing application processing time.

“emu fully adheres to the Payment Card Industry (PCI) Data Security Standards to provide a secure payment service that protects data, cards and transactions. Using GlobalSign’s highest assurance ExtendedSSL Certificate gives extra confidence to those using the emu service,” said Andy Campbell, Founder of emu. “We selected GlobalSign to provide our ExtendedSSL Certificate because of their reputation as the longest established Certification Authority in Europe and their local language support.”

“The payment card industry is a rapidly evolving and challenging environment with pressure on organisations to ensure payment infrastructures and data handling procedures are secure and compliant with policies and best practices,” said Paul Tourret, Managing Director, GlobalSign. “We are delighted emu have adopted the most advanced type of SSL Certificate to protect their customers' privacy and to facilitate secure transactions and we hope to view a continual growth in organisations embracing the highest levels of security through EV SSL implementation in the future”.

To learn more about GlobalSign Extended Validation SSL Certificates, please visit

About emu
emu, the free payment company is the simple, secure and mobile service, enabling businesses and individuals to easily take card payments today and get paid everywhere. Designed and built in Europe, emu enables the 20 million underserved small businesses in Europe to benefit from accepting card payments. To experience emu, visit

About GMO GlobalSign
GlobalSign has been a trust service provider since 1996. Its focus has been, and always will be, on providing convenient and highly productive PKI solutions for organisations of all sizes. Its core Digital Certificate solutions allow its thousands of authenticated customers to conduct SSL secured transactions, data transfer, distribution of tamper-proof code, and protection of online identities for secure email and access control. Vision and commitment to innovation led to GlobalSign being recognised by Frost & Sullivan for the 2011 Product Line Strategy Award. The company has local offices in the US, Europe and throughout Asia. For the latest news on GlobalSign visit or follow GlobalSign on Twitter (@globalsign).

About GMO Internet Group
GMO Internet Group is a comprehensive provider of industry-leading Internet solutions including domain name registration, cloud-based and traditional hosting, ecommerce, security, and payment processing services that each hold the top share of their respective markets in Japan. Other key business areas for the Group include online securities/FX trading, Internet advertising, search engine marketing and online research, and smartphone game development and publishing. GMO Internet, Inc. is headquartered in Tokyo, Japan. For more information please visit

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Julie Tillyard

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