We believe this technology will help pave the way for the future of health communications
New York, NY (PRWEB) December 12, 2012
Remedy Health Media, America’s fastest growing health information and technology company, has launched new digital services for communications between healthcare providers and patients called Patient Health Services.
Patient Health Services (PHS) makes it possible for doctors, pharmacists and other healthcare providers to digitally deliver personally relevant health content to their patients. PHS was developed by Remedy Health Media (Remedy) in partnership with the leading in-office and in-pharmacy administration software providers. PHS solutions draw data from partners’ systems to determine what content will be most relevant to each patient, and serve this content alongside sponsors’ relevant advertising messages within targeted emails. These emails originate from the highly trusted healthcare provider, enhancing the quality and value of each communication and improving follow-up care.
PHS has been well-received by patients. According to recent survey data, 90% of readers found the information valuable and opted to receive additional communications. PHS emails typically receive a 45% open rate, which is four times the industry average, and click-through rates 100 times the industry average.
As the healthcare industry continues to refine its marketing tactics, effective and targeted marketing solutions like Patient Health Services are exponentially more important for reaching patients by condition with relevant, useful information.
“Remedy’s PHS is a unique solution that leverages data and timely, credible content in a way that creates significant value for patients, healthcare providers and health and wellness products. We believe this technology will help pave the way for the future of health communications and improve patients’ relationships with their doctors. We’re leveraging content and technology to help people live their best lives,” says Jim Curtis, Chief Revenue Officer of Remedy.
To learn more about Remedy Health Media, visit http://www.remedyhealthmedia.com.
About Remedy Health Media
Remedy Health Media is a privately held health information and technology company with tools that help millions of patients and caregivers live healthier, more fulfilled lives. Remedy Health Media aims to empower lives with the information and applications needed to efficiently navigate the healthcare landscape and, as a result to permit better health outcomes through their products and services.