“The Vibe consumer and our Vibe affiliate consumers are highly mobile and we need to provide the highest quality distribution platform to provide access to our content,” added Ari Horowitz, Chief Executive Officer, Vibe Media.
New York, NY (PRWEB) December 13, 2012
Vibe Media I Access Network, a music-centric, lifestyle and technology driven media company, is pleased to announce the re-launch of their official and exclusive smartphone app.
Version 188.8.131.52 is a major upgrade release and features an updated guides section, enhanced explore functionality with improved filtering and additional views, as well as optimized photo and video content. Available on iTunes, the free app also allows subscribers to share all content via email and social media including Facebook and Twitter.
“The Vibe consumer and our Vibe affiliate consumers are highly mobile and we need to provide the highest quality distribution platform to provide access to our content,” added Ari Horowitz, Chief Executive Officer, Vibe Media. “This latest release provides a robust environment for all of our content elements – including location aware local content – which we believe is a must-have feature of any mobile application.”
Vibe continues to license this advanced, dedicated app framework to other media companies to enable them to distribute their content and data on smartphone devices, including Bravo, Corcoran, and over 50 college newspaper publishers. The app framework is also available to all media partner affiliates on the Vibe Interactive platform.
Along with improved functionality, VIBE introduces a unique capability with VIBE Guides. This feature includes an editor-approved city guide to destinations in more than 60 cities internationally, in categories including nightlife, restaurants, hotels, shopping, health and beauty. As with the previous version, subscribers will continue to have the capability to view full articles, easily swipeable photo galleries and exclusive videos.
Download the new VIBE app on iTunes here: https://itunes.apple.com/md/app/vibe-guides/id413280525?mt=8
About Vibe Media | Access Network:
Vibe Media is a leading youth-oriented entertainment and lifestyle brand delivering content across multiple distribution platforms to its culturally diverse audience around the world. Celebrating our 20th anniversary in 2013, Vibe continues to embrace its roots in music and chronicle the celebrities, sounds, fashion and culturally-relevant events from hip-hop to the modern day converging music landscape. Our technology-driven media platform represents over 25 online and mobile brands, several print publications, email marketing channels, and broadcast TV shows reaching over 15 million consumers per month. Vibe creates solutions for advertisers looking to engage consumers aged 18 – 34 via music, entertainment, culture and lifestyle. Vibe’s primary owned and operated distribution channels include Vibe.com, Vibe mobile apps, Vibe magazine, VibeVixen.com, BBook.com, and BlackBook magazine. http://www.vibe.com
Ron Burkle's The Yucaipa Companies, Magic Johnson Enterprises and InterMedia Partners announced in January of 2012 that they merged their Vibe and Uptown businesses with the BlackBook Media business and The Access Network Company. The merger of these premier assets was part of their media and technology consolidation strategy and follows an investment from the Yucaipa/Johnson partnership in January 2011 when it joined InterMedia Partners as the owners of Vibe Holdings, the entities' parent company.
About the Access Network technology platform:
Vibe Media’s technology initiatives are managed through its Access Network platform - a media and technology infrastructure serving leading content publishers through providing mobile-based, turn-key, hyper-local content search and management platform. Publishers use our technology and content platform to create, configure, and distribute custom-branded, local online and mobile applications. Brands leveraging the Access Network platform for their mobile and local content initiatives include BlackBook Guides, Guides by Bravo (NBCU), Corcoran Guides, CitiHabitats Guides, Diddy’s BlackBook, Jersey Shore Guides (MTV Networks), Out Guides, The Daily Tar Heel’s Guide to the University of North Carolina, The Famuan’s Campus Guide to Florida A&M University, and over 50 additional local College City Guides. http://www.accessnetwork.com.