Maxx Performance Introduces Bakery Innovation-Bitter Free Green Tea Extract

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Technology company continues to show that delivery system can be used to mask bitter taste inexpensively and deliver a healthy ingredient with remarkable benefits.

Bitter-FreeMicroencapsulated Green Tea Extract

Maxx Performance's Innovative Bitter-Free Green Tea Extract

Bitter-free, green tea extract provides a delivery for bakers to now add an age old ingredient, with known health benefits, to fortify their products.

Maxx Performance has introduced a breakthrough way for bitter free green tea extract to be added to bakery and other dried goods, without compromising flavor. This breakthrough solution is providing formulators a way to use bitter free, green tea in several finished goods, so that consumers can derive the benefits of the nutrients in this ingredient.

Through microencapsulation, the bitter taste of green tea is eliminated naturally. The company coats green tea extract with a tasteless, thin film of vegetable food grade material. “Science allows this along with our proprietary technology at our state of the art facility in Roanoke, Virginia,” says Winston Samuels, CEO of Maxx Performance. “For industrial and artisan bakers, green tea can be used with ease with no formulation changes. It comes as a free flowing, dust free powder which we are proud to have accomplished and the particle size is so small that there is no grittiness, so texture will not be affected whatsoever.”

The company’s ingredient is comprised of 46 percent Epigallocatechin gallate (EGCG), the most abundant catechin in tea, 82 percent catechins, and 98 percent total polyphenols. It also contains between 2 and 3 percent caffeine. The bitter free ingredient will enable bakers to produce their products with added health benefits that they may not be aware of. Samuels added, “Bitter free green tea extract provides a delivery for bakers to now add an age old ingredient with known health benefits to fortify their products. End products such as whole-wheat fiber breads, multi-grain, diet products, and gluten free bread products would be ideal breads to deliver green tea extract since they are more geared towards health conscious consumers.”

By using baked goods as the delivery system for green tea extract, weight management type consumers who are currently taking green tea extract, in mix-ins, drinks, on their cereals, etc. may opt to start consuming it in breads. Bread as a vehicle for green tea has the potential to open up a new distribution channel, along with brownies, cupcakes, scones, and muffins. Cookies fortified with bitter free green tea extract may also be ideal for kids.

The company believes that the baking industry in Europe particularly France, the United Kingdom, Germany, and the Scandinavian countries might have the most potential for green tea because consumers in these countries are more health conscious than others. Formulators in the United States may want to offer tasteless green tea extract in bakery items, which consumers can use as part of their weight management regimen as well.

About Maxx Performance:
Maxx Performance is the leading provider of microencapsulation/encapsulation technologies that help manufacturers overcome application and processing challenges, optimize product delivery and improve time to market. The company’s solutions help manufacturers mask taste and off odors, extend shelf life and product preservation, prevent premature reactions and interactions, enhance flavor, texture and quality and control the release of ingredients both in humans and in animals. Maxx Performance technologies are primarily used in the manufacture of supplements, baked goods, confectionary goods and meat products, as well as feed applications for the delivery of nutrients in animal health and nutrition including dairy, poultry, companion animals and aquaculture.

Companies can request samples online or by calling 540-904-6657.

For more information, contact:

Courtney Samuels

Maxx Performance Inc.

3621 Aerial Way Drive SW

Roanoke, VA 24018



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