Latest Conversionplanet Digital Campaign Aims to Help the Struggling 50-plus Community

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Conversionplanet's latest digital section educates readers about how they can help the struggling 50-plus community tackle pressing issues such as hunger, isolation, poverty and more.

Nine million Americans over the age of 50 are at risk for hunger―a 79 percent increase over the past decade.

In 2012, 2.8 million Americans will turn 65―the first of the Baby Boomer generation to reach this milestone age. These golden years however, are no longer synonymous with retirement, travel and happy memories with the grandchildren. Many Americans over the age of 50 are struggling. Hunger, isolation and poverty rank among the issues affecting them. And while Hurricane Sandy impacted millions, it left the over-50 population particularly vulnerable. But there are ways that we can help get this struggling demographic back on track, according to Why Americans 50-plus are struggling, a special digital section created by Conversionplanet in partnership with Lipman Hearne and AARP Foundation.

This editorial covers AARP Foundation’s four key focus areas―housing, hunger, income and isolation, and features experts from leading organizations including Citymeals, DC Central Kitchen, Latino Magazine, National Family Caregivers Association, Institute for Workforce Innovation, Charles Schwab and more.

Nine million Americans over the age of 50 are at risk for hunger―a 79 percent increase over the past decade. This is a problem, however, that we can work to correct before the situation gets more out of hand. “Roughly a third of our locations have identified those 50-plus struggling with hunger as a focus of their work, “states Laura Toscano, Project Director for the Campus Kitchens Project, one of several organizations working to aid 50-plus Americans in need. “For example, at the University of Georgia, one of our newest Campus Kitchens is situated in a community with nearly 10,000 residents age 50 or older and a poverty rate of 33.8 percent.”

If every generation lends a hand, either by donating to AARP foundation, volunteering or just by assisting a family member in need, we can begin to get Americans over the age of 50 back on the right path.

Read the full section here: Why Americans 50-plus are struggling

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Jacqueline McDermott Lisk
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