Bay Area Senior Care Company, Home Care Assistance, Launches 12 Days of Caring Campaign

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In celebration of the holiday season, Home Care Assistance’s campaign is designed to show gratitude for and commitment to clients, caregivers and the community at large

Home Care Assistance wishes you a happy and healthy holiday!

12 Days of Caring is an important opportunity for us to show appreciation for our incredible caregivers and inspirational clients, our colleagues in the health and wellness community and our communities at large.

Home Care Assistance, North America’s leading provider of in-home care for seniors, is thrilled to announce the 2012 launch of their annual 12 days of Caring holiday campaign. With a focus on education, appreciation and volunteerism, the company dedicates 12 days throughout the month of December to giving back to their clients, caregivers and community.

Alternating between days dedicated to caregivers, days dedicated to clients and days dedicated to the community, four days are dedicated to each group, totaling 12 day in all. The program gives thanks to the thousands of Home Care Assistance caregivers who dedicate their lives to the well-being of seniors and engages local communities through charitable giving and volunteerism. In addition, Home Care Assistance sponsors special programs and events in the broader senior community to spread this culture of caring and giving.

“12 Days of Caring is an important opportunity for us to show appreciation for our incredible caregivers and inspirational clients, our colleagues in the health and wellness community and our communities at large,” said Lily Sarafan, President of Home Care Assistance. “Education and corporate responsibility are cornerstones of the Home Care Assistance mission and this campaign is a great way for us to demonstrate these values through giving back to those who make us who we are.”

Home Care Assistance’s 12 Days of Caring campaign focuses each day on a “gift” of some sort—whether it be an employee’s time or a holiday item or event. For example, four employees from the Palo Alto office are volunteering to help the Alzheimer’s Association with a holiday mailing. The Los Gatos office is donating baked goods for a holiday gathering at a local senior center and a gathering at the Peninsula Stroke Association. And all Bay Area Home Care Assistance location’s will donate a tree in the name of each of their caregivers to the Arbor Day Foundation.

Through this campaign, Home Care Assistance offices across North America and Canada spread holiday cheer while continuing to promote education around issues of aging. Due to geographic or time limitations, the winter holiday season may be one of the few opportunities throughout the year that children have to spend time with their aging parents. Local care managers are on call to address family questions and concerns, including how to arrange for respite care during the holidays or tips on setting up a family meeting to discuss the possibility of in-home care.

For more information about the 12 Days of Caring Campaign, visit To speak with a local care manager about respite care or other senior care questions, please visit or call 1-866-454-8346.

Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2012 Franchise500® and Inc. 5000 Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit or

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Kathryn Zakskorn
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