Venetian Builders, Inc., Miami, Recently Delivered Custom-Made Sales Display of Sunroom, Patio Enclosure Products to Home Depot Store in Pinecrest, FL

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Home Depot Store 6306 in Pinecrest, Fla., took delivery in early December of a custom-designed, custom-made sales center from Venetian Builders Inc., Miami, the store’s exclusive installer of aluminum sunrooms, patio covers, patio enclosures and screened pool enclosures. The sales display will help Home Depot shoppers experience Venetian Builders materials and quality, and help sales associates generate leads among Pinecrest homeowners seeking Venetian products and services.

Customers can see the building materials and touch them on the displays.

Venetian Builders, Inc., Miami, the leading installer of quality aluminum sunrooms, patio covers, patio enclosures and screened pool enclosures in South Florida, expanded its marketing through the Home Depot store in Pinecrest, Fla., by delivering a custom-designed, custom-made sales display.

Venetian Builders is fabricating sales displays for 30 Home Depot stores that have entered into a sales partnership with Venetian. From those stores, Venetian will serve Home Depot customers seeking patio enclosure, sunroom and screened pool enclosure installation in Miami, Fort Lauderdale, Homestead, West Palm Beach and other South Florida locations. Venetian also repairs and upgrades aluminum structures.

Like all the displays Venetian Builders is fabricating, the 6-foot-tall, two-sided display delivered in early December to the Pincecest Home Depot opens to showcase 8 running feet of Venetian Builders products and materials. The displays allow lead generators to show customers such details as screening, doors, framing, glass panels, windows, insulated wall panels and an insulated roof panel.
“Customers can see the building materials and touch them on the displays,” said Neil Thompson, the Venetian Builders liaison to Home Depot stores. “It will help generate sales leads among shoppers who want to get an estimate.”

Venetian estimators take even more detailed displays to homeowners who request an estimate.

The wheeled store display, which closes to 4 square feet, will be used in three departments at Pinecrest: millwork, home and garden, and windows and doors.

Home Depot employees expressed enthusiasm about the displays. Lead generator Peaches L. Tart, who has seen other displays for vendor products, said, “This display is the best one I’ve seen to date." Clark Albert, who also will generate leads from the display, said, “I think it’s a winner.”

Christopher Noe, president of Venetian Builders, expressed excitement about expanding deeper into the Pinecrest market.

“Pinecrest is a prosperous, growing community,” he said, noting that the U.S. Census Bureau forecast a 2.4 percent population growth for Pinecrest between 2010 and 2011. Pinecrest’s 78.5 percent homeownership rate is almost 10 percent higher than that of the entire state of Florida, the Census Bureau says, and its median household income is more than double that of the state.

“Pinecrest has its share of open spaces, including lakes, canals and golf courses,” Noe said. “That makes it important not just to meet the tough Florida Building Code, but to exceed it.” Many of Venetian’s Pinecrest sunrooms and screened enclosures exceed code, he said.

Venetian Builders aluminum additions purchased through Home Depot may qualify for special Home Depot bank financing, or for partial purchase on a Home Depot credit card, Noe said.

Venetian Builders offers free, detailed estimates. For more information call Venetian Builders, 866-596-2427.

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