Toyota of Tacoma Presents Golden Ears Hearing Dogs With Toyota Sienna

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As part of Toyota's "100 Cars for Good" program, Toyota of Tacoma has presented a brand new Toyota Sienna to Golden Ears Hearing Dogs, a non-profit organization that provides training to service dogs for the hearing impaired.

Toyota of Tacoma today presented a new Toyota Sienna to Golden Ears Hearing Dogs, as part of the Toyota 100 Cars for Good program, a major philanthropic initiative in which the automaker is giving away 100 cars to 100 nonprofits over the course of 100 days, based on votes from the public. 100 Cars for Good is the first Toyota initiative that engages the public to determine how corporate philanthropic donations will be awarded.

During the voting phase, which began May 14, 2012, the 100 Cars for Good program profiles five finalists at Individual members of the public are able to vote for which nonprofit they believe can do the most good with a new vehicle. The nonprofit with the most votes at the end of each day wins one of six Toyota models. Runners-up will each receive a $1,000 cash grant from Toyota.

“Robert Larson’s Toyota of Tacoma is proud to be a part of the Tacoma community,” said Tom Todak, General Manager of Toyota of Tacoma. “Since 1953, the Larson family has supported the community in many ways, and we are delighted to be a part of the 100 Cars for Good program, and applaud the incredible work that Golden Ears Hearing Dogs provides to our community.”

A hearing dog is specially trained to alert a person to sounds important for daily and home life. These dogs are trained in obedience, social etiquette, and are taught to alert their partner to vital everyday sounds. The smoke alarm, oven timer, alarm clock, doorbell, door knock, and telephone ring are some of the more common sounds selected for the dogs' training. The dogs work alongside qualified deaf/hard of hearing individuals. Their human partners learn to work as a team with the dog in order to face the challenges and joys of this unique relationship.

“At Toyota, we appreciate what a significant impact a new car can have for nonprofits in their work,” noted Michael Rouse, Vice President of Diversity, Philanthropy and Community Affairs for Toyota Motor Sales, U.S.A. “All 100 of the winners of the 100 Cars for Good program are providing extraordinary and much-needed services, and we thank Toyota of Tacoma for their role in delivering Golden Ears Hearing Dog’s vehicle to them to help them with their important work.”

A six-year, 100,000-mile powertrain warranty will also be provided for each vehicle, compliments of Toyota Financial Services. To learn more about the 100 Cars for Good program, please visit

About Golden Ears Hearing Dogs
Founded in 1993 by Linda Lohdefinck, Golden Ears Hearing Dogs operates an owner-training program for qualified hearing impaired individuals and their dogs. Golden Ears Hearing Dogs is registered as a non-profit organization by the State of Washington. For more information on Golden Ears Hearing Dogs, visit

About Toyota of Tacoma and the Larson Automotive Group
Toyota of Tacoma is part of the Larson Automotive Group, the largest auto dealer group in Washington with 10 locations in Tacoma, Puyallup and Fife. Established in 1953, the Larson Automotive Group is proud to support numerous charitable organizations including the Human Society, MDA, Special Olympics, Toys For Tots, Boys and Girls Club and many, many others. For more information on the Larson Automotive Group’s community involvement, please visit

About Toyota
Toyota established operations in the United States in 1957 and currently operates 10 manufacturing plants. Toyota directly employs over 30,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services, and design.

Toyota is committed to being a good corporate citizen in the communities where it does business and believes in supporting programs with long-term sustainable results. Toyota supports numerous organizations across the country, focusing on education, the environment and safety. Since 1991, Toyota has contributed over half a billion dollars to philanthropic programs in the U.S.

For more information on Toyota's commitment to improving communities nationwide, visit

About Toyota Financial Services
Toyota Financial Services (TFS) is the finance and insurance brand for Toyota and Lexus in the U.S., offering retail auto financing and leasing through Toyota Motor Credit Corporation (TMCC) and Toyota Lease Trust and extended service contracts and other payment protection products through Toyota Motor Insurance Services (TMIS). TFS employs 3,300 associates nationwide, and has managed assets totaling more than $91 billion. It is part of a worldwide network of comprehensive financial services offered by Toyota Financial Services Corporation, a wholly-owned subsidiary of Toyota Motor Corporation.

Media Contact:         
Tim Grand

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