Primary Color Expands with a Dedicated Fulfillment and Distribution Center to Accommodate Company Growth

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To elevate their customers experience, Primary Color has announced that their new fulfillment and distribution center is in full operation and becomes the new home of their growing marketing automation group PRIMARYCONNECT.

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We find that many of our clients want a one stop shop to turn to for the execution of their marketing products

As a result of Primary Color’s expanding customer base and striking growth this year, Primary Color has announced that their new 30,000 square foot fulfillment and distribution center is in full operation. The new facility represents Primary Color’s continued commitment to provide value-added services to their customers with a one stop shop solution for all of their marketing and distribution requirements.

For Primary Color, a leading full service print and fulfillment company based out of Orange County, CA and Los Angeles County, CA saw the expansion necessary to meet customers demanding needs and make for a seamless customer experience through all stages of production. “We find that many of our clients want a one stop shop to turn to for the execution of their marketing products and with our breadth of in-house capabilities and expanded space for fulfillment and distribution, Primary is truly that one stop,” explained Dan Hirt, Primary’s President.

This center offers a complete suite of fulfillment services including: list management, bar code tracking, pick & pack, pack-out, custom kitting, distribution and real-time reporting. Primary’s strict quality control measures ensure all packaging and kitting is accurate and constructed in the most proficient and cost effective way. From web-based ordering of print materials to automated pick slips to bar code driven location picking and shipping, everything is designed to be fully automated and portal driven. This efficiency allows for speed and accuracy getting their customers product to market quicker.

With the expansion of their dedicated fulfillment and distribution center also comes the new home of Primary’s thriving marketing automation group PRIMARYCONNECT.
PRIMARYCONNECT is a dedicated service group within the company offering web-based marketing solutions including the creation and implementation of web-to-print storefronts and cross-media campaigns with PURL integration capabilities and real-time reporting.

These web-to-print storefonts link corporate marketing, franchisees, dealers or dispersed sales and marketing teams via one centralized website. This solves ordering complexities, allows for superior brand control and simple execution of global print campaigns while also providing variable and flexible marketing tools to dispersed users.

This expansion was immediately needed to accommodate the company’s growth since the launch of their new Distributive Print model and web-based marketing solutions earlier this year. This new model and unique solutions caught the attention of the restaurant and retail industry and Primary anticipates even bigger growth in the coming year.

About Primary Color:

Primary Color is an award-winning graphic communication company that produces world-class marketing products. Established in 1985, Primary has positioned themselves as an industry leader through their dedication to print innovation, quality and service. By focusing on technology, Primary analyzes traditional workflows, recommends improvements and develops and implements modern, systems-driven, print solutions. Primary provides a turnkey service across all pre-media, print and web-based technologies to simplify marketing execution. Primary has been certified as a G7 Master Printer and is a FSC and 3M certified company. They operate three state-of-the-art facilities in 152,000 square feet.

For more information visit Primary at


PRIMARYCONNECT is a dedicated marketing automation division within Primary Color that creates, develops and implements web-based marketing solutions. These solutions allow for global management of marketing assets and execution of print campaigns while protecting brand integrity and reducing costs.

To schedule a PRIMARYCONNECT demo click here.

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Ron Hirt
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