Brown & Co. Jewelers and Ritani Partnership Seeks To Transform How People Buy Engagement Rings and Fine Jewelry Just In Time for the Holidays

Atlanta-area residents can now reserve any Ritani engagement ring or loose diamond online and have it shipped to Brown & Co. Jewelers to see in person before buying

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Atlanta enagement rings, Ritani engagement rings

Brown & Co. Jewelers

Our partnership with Ritani adds 40 years of jewelry experience and quality in-person service to Ritani’s online presence giving customers exactly what they are looking for when shopping for jewelry.

Atlanta, GA (PRWEB) December 12, 2012

Brown & Co. Jewelers, a premier Atlanta area diamond and luxury jewelry company for almost 40 years, is one of the first retail jewelers to partner with Ritani (http://www.ritani.com), a leading designer of engagement rings and fine jewelry, to unify customers’ online and in-store engagement ring purchase experience. This announcement couldn’t come at a better time with the inevitable flurry of wedding proposals and extravagant jewelry purchases sure to accompany the holiday season.

Brown & Co. Jewelers is one of six jewelers across the nation rolling out Ritani’s all-encompassing clicks-and-bricks experience where diamonds and engagement rings can either be purchased online and delivered directly to the consumer, or can be reserved online and delivered to Brown & Co. Jewelers to be seen in-person before purchase.

“When buying an engagement ring or jewelry piece, you’re making an investment that will last for generations. Trust and experience is key,” said Brown & Co. Jewelers’ Frank Brown. “Our partnership with Ritani adds 40 years of jewelry experience and quality in-person service to Ritani’s online presence giving customers exactly what they are looking for when shopping for jewelry.”

Whether it’s creating a one-of-a-kind pendant for mom or selecting a stunning engagement ring from Ritani’s most popular halo, classic, and solitaire designs, the partnership between Brown & Co. Jewelers’ and Ritani puts consumers’ shopping preferences at the center of the diamond jewelry purchase experience this holiday season. Brown & Co. selection also includes the recently announced Ritani Reserve Diamonds (link), which exhibit the highest possible fire and flash scintillation characteristics, the aspects that make up a diamond’s sparkle and have the highest scores for cut, polish, and symmetry qualify by the AGS Lab. Engagement ring shoppers in the Atlanta area can order directly online from Ritani.com. Or, with no obligation to buy, they can reserve engagement rings and loose diamonds to be seen in-person at a Brown & Co. Jewelers location, including stores at Buckhead on Peachtree Road and Roswell on Holcomb Bridge Road.

With nearly four decades of diamond and fine jewelry experience, Brown & Co. Jewelers is a family-owned business founded in 1974 by Frank and Richard Brown. Frank, grandson of Marianne Burns, who opened the Jewel Box in 1923 in Spokane, WA, built Brown & Co. with his grandmother’s legacy in mind and set the standard for quality and customer service in the jewelry industry. Today, Brown & Co. Jewelers has become one of the largest independent jewelers in the nation, and the business is also a proud member of American Gem Society.
Brown & Co. Jewelers specializes in custom pieces, and has managed every step of the design process in-house — from the first client and designer meeting, to the wax and casting, to the stone setting and finishing. But through its partnership with Ritani, customers can begin the process of buying a diamond or engagement ring online.

“Our partnership with Brown & Co. bridges the online and physical world for engagement ring and diamond shoppers in Atlanta,” said Brian Watkins, the newly appointed president of Ritani, whose prior e-commerce and retail experience includes Blue Nile, Nordstrom, and Bain & Company. “We believe combining Brown & Co.’s superior in-store experience and sterling reputation with Ritani’s collection of engagement rings, diamonds, and our unique way of buying or reserving online, we are able to deliver exactly what shoppers are looking for in their buying process.”

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About Brown & Co. Jewelers:
Founded in 1974 by Frank and Richard Brown, Brown & Co. Jewelers is one of the largest independent jewelry stores in the country, with two locations in Atlanta – Roswell and Buckhead. The company was built on the legacy of Frank’s grandmother Marianne Burns, who founded the Jewel Box in 1923 in Spokane, Washington. The family owned business has a long standing committed to quality, customer service and is a member of the American Gem Society. For more information, visit: http://www.brownjewelers.com.

About Ritani:
Ritani (http://www.ritani.com) is a premium jewelry brand modernizing the way consumers purchase engagement rings and fine diamond jewelry. Founded in 1999, Ritani marries the online shopping experience for handcrafted and custom-made engagement rings, loose diamonds, and other fine jewelry with a network of trusted local luxury jewelers in one seamless transaction. Ritani is headquartered in New York with e-commerce operations in Seattle.
Brown & Co. Jewelers, Ritani, and their respective logos are trademarks, registered trademarks, or service marks of Brown & Co. Jewelers and Ritani. Other products and company names mentioned are the trademarks of their respective owners.


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