Ruth Clemens joins forces with F&W Media International Ltd to launch cake decorating and baking shop

Share Article

Ruth Clemens has used her expert cake decorating knowledge to bring you a fabulous selection of baking cake decorating delights in her brand new dedicated online shop

Ruth Clemens from The Pink Whisk Shop

Ruth Clemens from The Pink Whisk Shop

The main objective and goal for The Pink Whisk Shop, is to share my passion and love for baking and cake decorating with an outstanding shopping experience that others will love and value.

Ruth Clemens has paired with F&W Media International Limited to announce new online shop, The new website has hundreds of products for the home baking and cake decorating enthusiast.

The Pink Whisk, a blog from manic mummy and baker extraordinaire, Ruth Clemens continues to grow in popularity offering free recipes, tips and techniques with a personal look into the life of Ruth.
The Pink Whisk story starts back in 2010 when Ruth Clemens was the runner up in the very first series of BBC2′s The Great British Bake Off.
“Taking part in the programme launched a great new career for me, working with major UK brands on baking related projects, demonstrations, writing for magazines, not to mention writing my very first book The Busy Girl’s Guide to Cake Decorating. It’s a job I love and wouldn’t change for the world – I think that makes me a very lucky girl!” remarks Ruth Clemens.
"The main objective and goal for the new e-Commerce website, The Pink Whisk Shop, is to share my passion and love for baking and cake decorating with an outstanding shopping experience that others will love and value. The website offers top leading brand name products such as Kenwood, PME, Sugar Flair, Culpitt, Dr Oetker, Squires Kitchen just to name a few at highly competitive prices to the global market," said Ruth.

The Pink Whisk Shop aims to be an excellent resource for online shoppers by offering an easy to navigate, safe, and reliable shopping experience on everything from books, baking and cake decorating tools, cupcake accessories to edibles such as sugar paste, florist paste, paste colours and more. The site will also carry hard-to-find professional items such as cake dummies, icing tips and several sizes and selections of cake boards and boxes. Everyone will find a delicious selection of products for every taste and budget.

"We are passionate about The Pink Whisk Shop and in the upcoming year we plan on adding even more cake decorating and baking products" said Brian O’Donnell, Head of e-Commerce at F&W Media International, Ltd.

Ali Myer, Craft Community Leader at F&W Media said ‘The passion and knowledge Ruth Clemens brings to The Pink Whisk Shop ensures our product range is a one stop shop for all levels of cake decorator. We also supply great project ideas and technqiues so get your creative juices flowing. Working with Ruth is a great pleasure and we have formed a close partnership that brings the best out of all of us!

For more information and details on Ruth Clemens and The Pink Whisk Shop visit or contact Annie Adams: annie.adams(at)fwmedia(dot)com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Annie Adams
Visit website