Brightway Insurance Bolsters its Executive Team

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Brightway Insurance, a leading national independent insurance retailer, has named Talman Howard as the company’s new chief marketing officer.

Brightway Insurance's Talman Howard

Brightway Insurance's Talman Howard

“Talman’s diverse senior management experience with national carriers will serve us well as he guides our growing field operation and brand refinement in the coming years,” said Brightway’s CEO, David Miller.

Brightway Insurance, a leading national independent insurance retailer, has named Talman Howard as the company’s new chief marketing officer.

Brightway Insurance, with more than 110 stores nationwide, has experienced significant growth in recent years and plans to open 50 new franchise stores in 2013. Howard will be responsible for Brightway’s national distribution, carrier relationships and marketing.

Prior to accepting the position at Brightway, Howard had a lengthy career in the insurance industry. Key roles preparing him for this position include marketing and distribution leadership responsibilities at Progressive and Kemper.

“Talman’s diverse senior management experience with national carriers will serve us well as he guides our growing field operation and brand refinement in the coming years,” said Brightway’s CEO, David Miller. “Brightway is excited to start 2013 with this important addition to our team.”

Michael Miller, who previously served as the company’s chief marketing officer, will become Brightway’s vice chairman.

In 2012, Brightway announced plans to expand its brand into 17 states.

About Brightway Insurance
Founded in 2003, Brightway Insurance has become a leading national independent insurance retailer. The company’s focus on creating the “ideal customer experience” has resulted in an industry-leading customer retention rate of 93 percent and increasing growth. From 2010 to 2011, sales grew from $108 million to $168 million and are expected to reach $240 million by the end of 2012. Brightway Insurance is already an Inc. 500|5000 Fastest Growing Company, making the list for the last five consecutive years. Supporting this growth is the fact that since its founding, more than 90 percent of individual agency owners are still in successful operation to this day. For the previous three years, Florida Trend has ranked Brightway Insurance on its list of the top 100 “Florida’s Best Companies to Work For,” and in 2012, Trend also recognized Brightway as one of the top 350 companies in the state in terms of revenue. For more information, visit http://www.brightwayinsurance.com or call 888-254-5014.

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Marjorie Comer