EveryMove’s 2013 Resolution Team Challenge Makes Sticking with Those New Year’s Fitness Resolutions Rewarding and Less Challenging; Earn a FitBit Zip for Extra Resolve

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On Jan. 1., more than 50 percent of Americans will raise a toast to New Year’s resolutions and nearly 40 percent will break them within 60 days. EveryMove, which offers consumers the equivalent of a mileage rewards program for their health, has launched a new promotion today to cut down the attrition on New Year’s resolutions band reward people for their healthy lifestyles.

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We want to put millions of consumers in the driver’s seat to show that their healthy lifestyle is what will make the most difference on their pocketbooks and the pocketbook of the nation.

On Jan. 1., more than 50 percent of Americans will raise a toast to something in common – New Year’s resolutions. Within two months, nearly 40 percent of them will have broken those resolutions.

Now EveryMove, the Seattle-based company that offers consumers the equivalent of a mileage rewards program for their health, is launching a new promotion today to cut down the attrition on New Year’s resolutions.

EveryMove’s 2013 Resolution Team Challenge helps motivate people to stick to New Year’s Resolutions by directly addressing three key reasons why people give up on their resolutions: accountability, failure to chart progress and tangible rewards.

With the 2013 Resolution Team Challenge, teamwork, friendship and fitness go hand-in-hand. Users form small teams of up to 10 friends who encourage one another to stay active and stick to their resolutions. Teammates can help one another earn points for their activities, which help amplify points earned as an individual.

EveryMove’s unique social platform makes it easy for teammates to measure progress and encourage one another – important elements in making New Year’s resolutions stick.

Points earned by Jan. 31, 2013, can be redeemed for a Fitbit Zip, one of the hottest personal fitness tools on the market. Earn enough points with your team and the Fitbit Zip is free.

“We know that social plays an important role in helping resolutions stick,” said EveryMove CEO Russell Benaroya. “Health is a national discussion that is only getting more attention and we want to put millions of consumers in the driver’s seat to show that their healthy lifestyle is what will make the most difference on their pocketbooks and the pocketbook of the nation."

EveryMove launched the 2013 Resolution Team Challenge well in advance of New Year’s Day so that participants can focus on activities rather than organizing a team right at the start of the year, Benaroya said.

Interesting factoids about New Year’s Resolutions:

  •     Improved fitness traditionally is America’s No. 1 New Year’s resolution.
  •     Nearly 40 percent drop their resolutions in the first two months. Some studies suggest that the attrition rate is as high as 80 percent.
  •     Most gyms count on a 20 percent to 30 percent drop-out rate in new members by April 1, according to American Fitness magazine.
  •     People who keep their resolutions tend to break goals into smaller steps and reward themselves when they achieve one. They also tell friends about their goals, focus on the benefits of success and keep a diary of their progress, according to a 2011 story in The Guardian.

About EveryMove
EveryMove is the nation’s first lifestyle-based rewards program that enables consumers to connect devices and applications that capture their healthy activities and convert that information into rewards from brands, their employer and their health care provider.

EveryMove rewards consumers for their healthy lifestyle --‐ the more healthy choices a user makes, the more rewards they earn. Based in Seattle, EveryMove is funded by Premera Blue Cross, Blue Cross and Blue Shield of Nebraska and BlueCross BlueShield Venture Partners as well as several Seattle angel investors.

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Bob Silver
Silver Strategic Communications
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