New Book Lessons from the Lemonade Stand: A Common Sense Primer on Investing Gives 10 Key Laws Every Investor Should Live By

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In his new book Lessons from the Lemonade Stand: A Common Sense Primer on Investing, James Berman explains investment concepts in the context of that most classic of all American businesses, the iconic corner lemonade stand.

Lessons from Lemonade

Lessons from the Lemonade Stand: A Common Sense Primer on Investing

The complaint is valid: there’s too much confusion surrounding investing, and someone needs to explain the topic in a simple way.

Someone now has. In his new book Lessons from the Lemonade Stand: A Common Sense Primer on Investing, James Berman explains investment concepts in the context of that most classic of all American businesses, the iconic corner lemonade stand, through which he presents the trials and tribulations of lemonade stand owner Lucinda.

With the ongoing analogy of a lemonade stand, Mr. Berman highlights basic investment concepts, from stocks and bonds to diversification to commodities, from interest rates to retirement accounts to leverage, simplifying them without watering them down.

A stock, he explains, is not defined in financial gibberish but for what it truly is: a slice of the business that entitles the stockholder to a little drop of every dollar Lucinda Lemonade Inc. earns.

The book introduces ten simple “Lemonade Laws.” The first is that every topic in the investment world can be broken down to the basic concept of supply and demand. The last is that counterintuition, not intuition, is the investor’s best friend.

Along the way, as Mr. Berman details Lucinda Lemonade Inc’s sweet (and sometimes sour) journey as a start-up to its initial private equity deal to its eventual foray into tech, readers learn all they need to know to become savvy investors.

Chapter titles such as “When Things Sour: Risk,” “The Pulp: Value,” “The Big Squeeze: Taxes,” and “The Fruit Itself: Commodities” convey Mr. Berman’s sense of humor as he explains the essential elements of investing.

The author comments, “Rooted in the fundamental truth that common sense is the best investment tool, this book slices important concepts into simple sections, sweetening them with folksy, easy-to-read language.”

“Using the metaphor/parable of a humble lemonade stand, Berman manages to pack in lucid explanations of every concept in basic finance. His topics range from balance sheets and capital markets to asset classes and macroeconomics, including inflation and interest rates. How I wish I had owned this book when I was an undergraduate, and later, as a young attorney on Wall Street. At least I'm glad to have it now, as a financial journalist, for enjoyable reminders of how the whole world works.” - Vanessa Drucker, American Editor, Fund Strategy Magazine

For more information or to request review copies or media commentary, email jberman(at)jbglobal(dot)com or visit http://www.lessonsfromlemonade.com.

Lessons from the Lemonade Stand: A Common Sense Primer on Investing by James Berman; Nonfiction; Finance; ePub ISBN: 978-0-615-70520-0 $6.99; ePdf ISBN: 978-0-9886666-9-6 $6.99

Availability: http://www.amazon.com, http://www.bn.com, http://www.apple.com, and all other major eBookstores

Author: James Berman is the president and founder of JBGlobal.com LLC, a registered investment advisory firm specializing in asset management for high-net-worth individuals and trusts. With over sixteen years of experience managing client portfolios, Mr. Berman is a specialist in value investing and asset allocation. As the president of JBGlobal LLC, the general partner of the JBGlobal Fund LP, Mr. Berman manages a global equities fund that invests in the United States, Europe, and Asia. A faculty member in the finance department of NYU (SCPS Division), where he teaches corporate finance, Mr. Berman also serves as subadvisor to Eitan Ventures LLC, a venture capital fund based in New York. He has appeared on CNBC, the Fox News Channel, the Cavuto Show, and the Fox Business Channel and is frequently published and quoted in a variety of publications, including the Wall Street Journal, Barrons, Fortune, Bloomberg, and CNN Money. As a regular blogger for the Huffington Post, he covers financial topics ranging from hedge funds to the economy. He also writes a monthly interactive investment letter, the Berman Value Folio, a Forbes/Trefis publication. He received a BA (magna cum laude, Phi Beta Kappa) from Harvard University and a JD from Harvard Law School.

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