Drugstore chains report rising cosmetic sales in Central Europe says new research by Report Buyer

Share Article

Consumer purchasing preferences move away from direct sales towards drugstore chains and online outlets.

Report Buyer

According to the new report Cosmetics retail market in Central Europe 2012 customers have transferred cosmetics purchasing preferences away from direct sales, hypermarkets and supermarkets to drugstore chains and online outlets offering special promotions and an assortment of cheaper brands. Market adjustments to changing financial conditions have created a complex landscape in the Central European countries of Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia.

The report Cosmetics retail market in Central Europe 2012 offers data describing the demographics and economic situations in each of the covered countries, as well as the specific current values of the cosmetics retail markets and their likely developmental paths in the years ahead. It ranks the most prominent retailers in terms of total sales and profiles successful specialists operating in Central European markets. The report also describes the average buyer in these markets in terms of spending and preferences, including recent changes in spending habits.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Joe Walsh
Follow us on
Visit website