Crazy Owner of The Zone Honda Kawasaki Dealership Wants to Give Away Motorcycles at the 2nd Annual “Let It Snow” Giveaway

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Marty Pavilonis continues to launch his crazy and outrageous marketing. His $1 million "Let it Snow Promotion" is the latest.

This promotion as with all his others continue to show his sense of humor and fun especially with the picture of him being pulled out of the store in a Straight Jacket by 2 doctors. In 2010 Martin Pavilonis Won GKIC Marketer of the Year in Chicago because of his Many Outragous Programs.

So is he loony? Or just a flake? The Zone owner Marty Pavilonis is once again, praying for snow this New Year’s Day. His Honda Kawasaki dealership is holding its 2nd Annual “Let It Snow” Giveaway. If the heavens cooperate, and 6” or more fall on January 1st, 2013 from 12:01am to 11:59 pm, The Zone customers who purchased Motorcycles, Accessories, jackets, helmets – anything during the entire month of December 2012 will get a complete refund. We’re talking all customer purchases, up to $1 million combined, will be free.

Or maybe it’s just stone cold nuts. After all, the chances of snow on a Chicago New Year’s Day are pretty darn good. The Zone’s Yearly profits could be gone with the wind. “Chill,” says Marty. “I bought a weather-based insurance policy from HCC Specialty Insurance. They pick up the tab for the winners. So for a relatively small investment, I get the chance to make a lot of customers very happy. I really want them to win!”

During last December’s “Let It Snow” event, motorcycle, scooter and ATV buffs stormed The Zone, increasing sales by 20% Ever hopeful, Marty sent his customers home with foot-long rulers so they can take part in doing the measuring should the white stuff fall on January 1st. Turned out the snow was a no-show. “A flake fluke,” quips Pavilonis. “But hey, in the Windy City, the odds for snow are usually with us, so we’re shovel-ready!”

Find us at 4520 W. 63rd Street - just two blocks from Midway. Airport. The Zone - Chicago’s only Honda Kawasaki dealership.
A few “Let it Snow” cold facts:

  •     Winners are paid on item price only. Not on taxes, government or service fees.
  •     For this event, exchanges only. No refunds.
  •     Snow is officially measured from Weather Command at O’Hare International Airport.
  •     Claims will take from 7 to 14 days.

For complete promotion rules, see The Zone store located at 4520 W. 63rd St. in Chicago or visit

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