Modern philanthropy allows sophisticated shoppers to effect change through the brands they support and the items they buy.
Portland, OR (PRWEB) December 13, 2012
Independent companies are edging their way into niche industries previously run by big-name corporations and brand name chains. The optical industry is at the forefront of this movement, with independent eyewear companies popping up online and in boutique optical shops.
Fetch Eyewear is proud to be among this movement away from the “bigger is better” mentality and has a unique philosophy that makes it stand out in the crowd—combining fashion, philanthropy, and animal rescue.
As an independently owned company, Fetch Eyewear makes fashion affordable by selling frames, reading glasses, prescription glasses and sunglasses directly to customers and through independently owned optical shops. This freedom allows Fetch to source the best materials for their designs and keep costs low by working directly with manufacturers and suppliers. In addition, Fetch donates 100% of its profits to animal rescue and adoption.
These independent eyewear companies are also setting the new precedent for business practices. By donating profits to animal rescue, Fetch has proven that fashion can be affordable and philanthropic, allowing customers to look good while doing good.
Fetch Eyewear understands the purchasing power of the consumer. At its core, Fetch believes that consumers today can effect change by buying items they love that also give back to the community. Modern philanthropy allows sophisticated shoppers to effect change through the brands they support and the items they buy.
“This is a very exciting time for people who wear glasses and are willing to break away from the big box mentality,” says Ann Sacks, president of Fetch Eyewear. “The accessory that we wear every day is now more fun and accessible than ever for all eyewear customers.”
As the holidays approach and we take time to celebrate loved ones with gifts and small tokens of our appreciation, remember your purchase has the power to support independent companies who are making an effort to give back to the community and make compassion fashionable.
This holiday season, Fetch is offering an online gift card to make it easier than ever to share Fetch’s mission and frames with loved ones. Simply purchase a gift card for the cost of a pair of reading or sunglasses ($85) or the cost of prescription glasses ($125) online to be emailed or mailed to the recipient. Profits from the sale of the gift card go directly to help with animal rescue, pet education, and low cost veterinary services.
About Fetch Eyewear
Fetch is a small company with a big vision. We believe buying things you need should support the things you love. Modern philanthropy is no longer just a check in the mail followed by a tote bag that you never use. Today altruists can effect change by thoughtfully considering the items they bring into their lives and choosing those that give back.
Fetch Eyewear has pledged to donate all profits to the Pixie Project to improve animal welfare through rescue, veterinary care and education. We are extremely fortunate to do what we do and sincerely appreciate the support of those who wear our glasses and share our vision.