Red Ten NYC's Three-Step Formula to Small Business Growth in 2013

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Outsourced sales and marketing firm, Red Ten NYC, offers small business owners the following 3-step formula to business growth in 2013.

Red Ten NYC Sales and Marketing in New York City, New York

Red Ten NYC

Accountability plays an important role in this step of eliminating poor performing areas.

A new year typically brings with it a renewed commitment to scaling portfolios and expanding businesses. Red Ten NYC offers business owners advice on how to build a strategy for growth and success by following this 3-Step formula to business success.

1. Develop a Unique Value Proposition to Differentiate Brand from the Competition

2. Identify and Eliminate Poor Performing Areas

3. Identify New Niche Markets and/or Gaps in Current Market

Red Ten NYC highlights the strategic planning process is not simple. Understanding the market, competition, demand, influencers, economic conditions and a products core competencies are just the first few things to consider.

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In order to develop a unique value proposition a business must understand their environment. "Be honest and realistic about your company’s core competencies. Brainstorm! Write down at least 50 words that describe your business, product or brand and remember to do the same for your top 3 competitors. By doing this you will begin to understand what differentiates you from the rest and what part of your service, your product or your brand can be turned into a unique value proposition" says Red Ten NYC’s development team.

Many businesses in their first 3 years of business struggle to reach the tipping point that takes them from small business to thriving brand. Red Ten NYC’s advise business owners to let go of ideas that are not working. Identifying which areas of business are not performing and repair them or eliminate them altogether. This will move any business forward and better position them for growth and success. "Accountability plays an important role in this step of eliminating poor performing areas. Each person involved in a project must understand their role and what is expected of them. Often operations slip and under-perform when responsibility is not allocated, it’s important a key person drives execution of each business operation" says a spokesperson at Red Ten NYC.

Red Ten NYC identified a demand for outsourced direct sales and marketing services in New York City. The firm saw traditional forms of marketing under-perform and launched a niche personalised marketing service earlier this year. Looking for gaps in the market should be part of any progressive company’s growth strategy. As direct marketing offers a higher ROI than many other forms of traditional marketing such as TV Advertising or direct mail, Red Ten NYC was able to fill a demand for American brands in the highly competitive marketing of New York City

Following Red Ten NYC’s basic 3-Step formula will allow small businesses to plan a growth strategy for 2013.

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Brenna Keogh
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