Seller Dynamics & boost cross-channel trading for online retailers

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Stirling-based marketplace management experts Seller Dynamics have launched an exciting partnership with massive French-based online marketplace – and any online retailer can benefit.

Finding fans in Frankfurt - the Dad's Army box set

"Our clients have already sold ‘Allo ‘Allo box sets to France, and Dad’s Army box sets to Germany…
…imagine what your business could be selling
in Europe through"

Steve Boland – Seller Dynamics

Partnerships between Scotland and France are nothing new – the “Auld Alliance”, as it’s often known, can be dated back to the 12th Century.

Now the Auld Alliance is set to leap into the 21st Century, with a new e-commerce partnership deal between French retailing giant Fnac, and Stirling-based marketplace management experts Seller Dynamics.

Fnac is a retail colossus by any measure – with a turnover of €4.5 billion, more than 150 stores across Europe, and 18 million customers in 7 countries including France, Italy, Spain, Portugal, Belgium, Switzerland, and Brazil, they are a tour de force to be reckoned with.

Fnac is rated France’s 3rd most favourite brand across all sectors.

Their website has 10 million unique visitors per month and 1 in every 3 French internet users buy on it (Source - Nielsen study 2012). You can find a huge range of products on, most notably in books, CDs, DVDs, games, software, consoles, toys, childcare, photographic, computing, electronics, gadgets, office products, home & kitchen goods and household equipment.

Now online retailers across the UK can tap into the massive European and (coming soon) South American reach of Fnac, through a partnership deal between the retailer and leading UK marketplace management experts Seller Dynamics. Fnac Marketplace is now open in France ( and Belgium (, Spain will be opened in January 2013 ( and the other countries will follow.

From now until the end of February 2013, any retailer signing up to use Fnac through Seller Dynamics will enjoy 3 months subscription-free on the marketplace – a saving of €119.70 (over £96 at current exchange rates). They will also save £349 as Seller Dynamics waive their usual marketplace setup fees – making a total saving of nearly £450.

Steve Boland of Seller Dynamics believes this is a fantastic opportunity for UK retailers in particular. “Online sales are booming across the world, and geography is no barrier to making healthy profits. Fnac gives our customers new and existing a great way to reach new markets. At Seller Dynamics, we already have clients selling to Europe and worldwide, gaining customers in the most surprising ways with the most unexpected products. For example, one of our clients has done good business selling BBC DVDs in Europe – with customers in France picking up the classic ‘Allo ‘Allo series, and, amazingly, healthy sales to Germany of the Dad’s Army Complete box set”

Jane Barge, Business Development Manager for Fnac, is in total agreement. “We welcome new sellers from the UK and beyond to join with thousands of sellers already growing their sales through our Marketplace – it is our mission to offer Fnac customers the widest range of the most interesting products from around the world, and we hope this great deal for Seller Dynamics clients old and new will bring new delights to our 18 million customers”

Online retailers, or even “bricks & mortar” retailers, wanting to sell online for the first time in Europe, should contact Seller Dynamics for more information on how to take full advantage of this unrivalled opportunity to access Europe’s online consumers.

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For further information contact Seller Dynamics
at +44 (0)1786 430076
or email steve.boland(at)sellerdynamics(dot)com

Note for editors:
About Seller Dynamics: Seller Dynamics is dedicated to helping retailers maximise their sales and profits online, by utilising the power of Marketplaces such as Amazon, eBay,, and With Seller Dynamics, retailers can list their entire product portfolio on these marketplaces, reaching a global audience of billions, while simplifying their overall business management through Seller Dynamics’ powerful inventory management and dynamic price management tools.

Seller Dynamics is a brand of Objective Associates Limited, a leading software and web development agency based in Stirling, Scotland. The company offers Seller Dynamics on a commission based model together with a modest set up fee. Formed in 2002 with a background in class-leading enterprise-grade software development, the company has significant expertise in the design and development of robust and scalable software systems utilising the Microsoft Platform and related technologies.

About – From humble beginnings as a Parisian members-only discount buyers’ club in 1954, Fnac has grown to become France’s largest entertainment and electronics retailer with the company, expanding its operations throughout Europe and South America. Originally founded to provide high quality but affordable goods to the worker, the company still follows that philosophy ensuring that every product directly sold by them is independently tested to meet a minimum set of requirements. In addition to selling a huge range of cultural and electrical goods, Fnac also offers photography services, ticket sales, home and kitchen accessories, toys and games and a wide selection of high-end consumer products. There are currently more than 150 Fnac stores operating in seven countries with its international operations now accounting for nearly one third of its overall revenue. Fnac is one of France’s most trusted brands, and is used by over a third of all French internet users, with 10 million unique visitors using the site every month.

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Steve Boland
Seller Dynamics
+44 (0)1786 430076
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Alex Ogilvie
Seller Dynamics
+44 (0)1786 430076
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