The key to this product is the fact that it’s healthy and a better option than products loaded with high-fructose corn syrup. PowerICE™ allows wrestlers to train harder and have more endurance during the toughest of matches, all while staying hydrated
DELRAY BEACH, FL (PRWEB) December 18, 2012
PowerICE™, an innovative and healthy frozen sport hydration bar, is expanding its scope with young athletes across the country with the help of legendary wrestling coach Al Bevilacqua, who has been involved with USA Wrestling since 1971.
The brand helps athletes and young people get the electrolytes and nutrients they need to increase their endurance, cool their core temperature and speed up their recovery.
“It’s a thrill to share PowerICE™ with coaches, parents and athletes across the U.S., as it helps active young people get the energy they need for top performance in wrestling or any other sport they choose to pursue,” said Bevilacqua. “The key to this product is the fact that it’s healthy and a better option than products loaded with high-fructose corn syrup. PowerICE™ allows wrestlers to train harder and have more endurance during the toughest of matches, all while staying hydrated.”
PowerICE™ is truly the next generation in frozen sport hydration, delivering crucial electrolytes when young athletes need them the most. It offers a sensible balance of healthy ingredients, with Vitamin C, low calories, no caffeine and no high-fructose corn syrup. The product is a healthy solution for people on the go, and is also certified Kosher and gluten-free for those who have adopted this diet for improved digestion.
Bevilacqua is known for his involvement with USA Wrestling as both a national coach and member on the organization’s board of the directors. He is also a co-founder of Beat the Streets-NYC, a foundation that helps keep New York City kids on the right track by giving them opportunities to wrestle, which can lead to a healthy and fulfilled life.
PowerICE™ is committed to helping the Beat the Streets USA wrestling program in battling one of the most serious health issues that faces inner city kids today—obesity.
According to Bevilacqua, “Wrestling is a great activity for kids, and it helps meet the requirement of exercise by state educational associations.”
“We are honored to have the engagement of Mr. Bevilacqua as we seek to showcase the benefits of PowerICE™ to young athletes,” said Grant Fenton, President of PowerICE™. “We are on the cutting edge of frozen sport hydration and we look forward to sharing our unique product with more individuals across the country.”
PowerICE™ is significantly expanding the distribution of its products through its work with Nutritional Products International (http://www.nutricompany.com), a leading sales and brand management firm that specializes in the health & wellness, beauty and sports nutrition industries.