Nationwide Bus Wraps Manufacturer, JMR Graphics, Reacts to EBay’s Decision to Begin Advertising on Buses

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JMR Graphics, Nationwide Bus Wraps Manufacturer, responds to an article in The Wall Street Journal regarding the introduction of mobile media advertising for EBay.

On December 24, 2012, Nationwide Bus Wraps Manufacturer, JMR Graphics, comments on EBay’s decision to start employing mobile media advertising via buses, and possibly, its fleet of courier cars.

According to the Wall Street Journal article, in order to help promote their foray into same-day delivery, EBay has decided to implement moving billboards as a way to market their new service. “EBay plans to invest more into the service, including new uniforms and advertising on buses and, possibly, on couriers’ cars.”

EBay hopes that by using mobile media marketing to inform current and potential customers of their same-day service, they will be able to offset the cost of free and subsidized shipping as the number of people opting for same-day delivery increases.

“EBay is a huge company. A lot of people know about it already, but the fact that they are going to engage their target audience with moving billboards shows that they are here to stay as they try to compete with Amazon,” says JMR Graphics representative, Katherine Winkler. “A lot of people are going to take advantage of EBay’s same-day delivery once they know about it. Some people don’t have computers at home or smart phones, but virtually every town has cars and buses. With EBay utilizing car wraps and Bus Wraps to advertise that the company will deliver products on the day they’ve been purchased, I think there will be a boom in online purchases,” Katherine continues. “This is a great advertising strategy.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind, when you need optimum performance for the intended life of your graphics. With our state of the art, cutting edge facility we inspire our clients by providing creative design, custom printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.


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Katherine Winkler
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