Nationwide Truck Wraps Manufacturer, JMR Graphics, Comments On Using Mobile Media Marketing Via A Bakery On Wheels

Share Article

JMR Graphics, Nationwide Truck Wraps Manufacturer, comments on a Southern bakery’s effective use of a food truck as a moving billboard.

On December 26, 2012, Nationwide Truck Wraps Manufacturer, JMR Graphics, comments on Crofton, Maryland-based bakery, Cupcake Blvd’s utilization of their food truck as a moving advertisement.

According to an article in the Crofton - West County Gazette, Cupcake Blvd owner Angelette Aviles spent 2012 driving around Montgomery County, Maryland to become “one of the most sought-after food trucks in the Washington D.C. area.” The food truck bears the company name as well as images of the bakery’s cupcakes.

The article notes that the constant mobile advertising and on the spot product delivery that Aviles demonstrated in the past year has helped her amass a large fan base in her community. Her baked goods are so popular that she is expanding her business to an actual store front.

The article quotes Aviles: “This mobile thing has been really good — it’s been a mobile billboard…I had been doing probably just as many sales and local deliveries and orders in this area — just as much as Montgomery County. So I figured, well, then we need to have a shop.”

Ed Brown, a JMR Graphics representative states, “This is a great example of how cost-effective Truck Wraps or any type of vehicle wrap can be.” Ed continues, “This small business owner traveled the streets of Washington D.C. in a moving billboard, serving up delicious baked goods to the locals. Due to the combination of mobile advertising and quality product, she was able to acquire enough revenue to buy a store front for her bakery.” Ed emphasizes, “She gained a lot of her fan base by driving around Maryland and Washington, D.C. and allowing people to buy her product. Vehicles with vinyl wraps that travel a similar route every day, stick in the minds of the people who see them. It’s a great business strategy that has paid off because she has enough capital and clientele to open a brick-and-mortar bakery.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind, when you need optimum performance for the intended life of your graphics. With our state of the art, cutting edge facility we inspire our clients by providing creative design, custom printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Katherine Winkler
Visit website