De Beers Diamond Jewellers Celebrates the Opening of Its First Store in Nanjing’s Deji Plaza

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Nanjing - De Beers Diamond Jewellers, the definitive destination for diamond jewellery, has recently opened its first store in Nanjing on the first floor of Deji Plaza, marking the brand’s fifth store in China.

“We are proud to continue to build the brand in China with the opening of our first store in Nanjing after the successful openings in Shanghai, Beijing, Tianjin and Dalian." - François Delage, CEO, De Beers Diamonds Jewellers

De Beers Diamond Jewellers, the definitive destination for diamond jewellery, has recently opened its first store in Nanjing on the first floor of Deji Plaza, marking the brand’s fifth store in China.

With this new store, De Beers brings over 120 years of peerless diamond expertise and passion to the vibrant city of Nanjing, where the historical parts meet a new exciting era. The new 80 square metre space features De Beers’ unique store design concept of glass and light, where clients are invited to discover the natural beauty and timeless mystique of diamonds. De Beers’ most beautiful creations come to life in this setting, including stunning solitaires, timeless classics and unique High Jewellery creations.

For this occasion, a set of eight unique Talisman Medals have been exclusively created to celebrate the store opening. In Chinese tradition, the number 8 is synonymous with prosperity, wealth and good fortune. These 8 Talisman Medals have been designed to honour this ancient belief . Each is composed of magnificent rough diamonds that are exquisitely arranged within the distinctive handcrafted serti-poinçon textured white, yellow or pink gold in a mesmerising formation heroing the central diamond. With the unveiling of The 8 Talisman Virtues, De Beers celebrates diamond mastery and expert craftsmanship by combining rough and polished diamonds creating beauty, balance and harmony.

François Delage, CEO of De Beers Diamonds Jewellers, commented, “We are proud to continue to build the brand in China with the opening of our first store in Nanjing after the successful openings in Shanghai, Beijing, Tianjin and Dalian. As the sole diamond jewellery specialists, we are delighted to share our exceptional passion and expertise in diamond selection, craftsmanship and diamond jewellery design with one of the most discerning markets.”

Andrew Coxon, President of De Beers Institute of Diamonds, continued, “Every De Beers diamond is meticulously hand-selected for beauty to ensure that it has exceptional Fire, Life and Brilliance. We know that the highly discerning clients in China will no doubt appreciate the superior sparkle and transparency that our specially selected diamonds exhibit.”

To help showcase this, each De Beers store is equipped with a De Beers Iris, a unique technology that helps customers clearly see the beauty of every diamond through the eyes of an expert.

Chinese actress, model and singer, Qin Lan was in attendance to celebrate the opening in Nanjing, looking radiant in De Beers jewellery. She is one of the most successful actresses in Asia and has been a proud winner of the Golden Award in 1999. Qin Lan wore both the Swanlake necklace and earrings and then the Talisman Strength Medal. “I am delighted to be able to join De Beers for the opening of the Nanjing store and these timeless, elegant creations from De Beers are a joy to wear.”

The new Nanjing store represents De Beers’ focus in China. With recent store openings in Shanghai, Beijing, Tianjin and Dalian, De Beers recognises the demand for exquisite designs and diamonds of superlative quality by Chinese consumers and this opening highlights De Beers’ success as a global destination for diamond jewellery lovers and connoisseurs.

De Beers has a worldwide presence with stores located in the most sought after locations including Old Bond Street in London, Fifth Avenue in New York, Printemps and Galeries Lafayette in Paris, Shin Kong Place in Beijing, The Landmark in Hong Kong, Shanghai IFC and Ginza in Tokyo.

De Beers Diamond Jewellers was established in 2001 as an independently managed and operated joint venture, bringing the luxury retail and branding expertise from LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.

The De Beers Nanjing store is located at:

L121, 1st Floor
Dejiplaza
No.18 Zhongshan Road
Nanjing, China T. +86 25 84764558

Opening hours:
Monday - Thursday, Sunday, 10:00am – 10:00pm
Friday and Saturday, 10:00am – 11:00pm

THE DE BEERS DIFFERENCE
De Beers, the Jeweller of Light, creates timeless treasures that reveal and celebrate the wondrous brilliance of women and diamonds. As the definitive destination for diamond jewellery, we have a quest for inner beauty, bringing lightness, femininity and delicacy to our sublime diamond jewellery.

Drawing on diamond mastery since 1888, De Beers hand-select each diamond for its unique beauty to capture unmatched Fire, Life, and Brilliance. Each unique De Beers creation is the culmination of wondrous artistry and the true beauty of the finest diamonds.
De Beers is proud to be the only brand to demonstrate the beauty of its diamonds, using the De Beers Iris. This proprietary technology, found in each De Beers store provides clients with an objective way to see the beauty of their diamond through the eyes of an expert.

THE DE BEERS GUARANTEE
Each piece of De Beers jewellery is certified with a De Beers passport and each polished diamond above 0.20 carats is microscopically branded with the De Beers Marque. The De Beers Passport documents the specifications of your diamond jewellery and is your guarantee that every single De Beers diamond is natural, untreated, conflict-free and responsibly sourced and crafted. The De Beers Marque, using technology patented by the De Beers Group, is invisible to the naked eye and ensures that each diamond is individually catalogued in the De Beers diamond registry, confirming its identity as a De Beers official diamond, to provide clients with a total peace of mind.

DE BEERS DIAMOND JEWELLERS
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.

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Marina Cid
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