Announcing the Launch of Penn Avenue Eyewear

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New eyewear brand utilizing a unique business model distributing both online and through independent optical retailers.

The Penn Avenue "Casey" model shown in Tortoise-Forest.

Unlike other online retailers, we see an opportunity for an eyewear brand that is a component of an optical retailer’s strategy to create new customer channels and more effectively compete with online retailers.

Penn Avenue Eyewear announces the launch of its prescription eyewear collection consisting of approximately 30 classic designs, each with accents reflecting today’s styles.

Initially available on PennAvenueEyewear.com, the eyewear collection will also be available through authorized retailers under a unique distribution model that will enable consumers to make their purchase either online by entering their prescription or in person at an independent optical retailer. Under either scenario, customers will be able to purchase Penn Avenue frames for the same low price.

The mission of Penn Avenue extends beyond offering stylish frames; it also includes providing high quality prescription lenses. Penn Avenue’s standard prescription frame and lens package includes premium Hi-Vex lenses and is offered for $149. Penn Avenue intends to attract purchasers looking for the transparency in pricing and the selection offered online but who also appreciate the value of premium lenses and the services of a qualified optician. Unlike other online retailers, Penn Avenue recognizes the value of the independent optical retailer and the potential to create an online brand that can also drive traffic to retail locations.

“We created Penn Avenue Eyewear in an effort to be responsive to the changing market place for prescription eyewear,” commented Joseph Zewe, CEO of Penn Avenue. Mr. Zewe added, “We recognize that online eyewear is here to stay. We also believe a brand viewed online can drive consumers to optical retailers where they will receive the professional services of an optician. Unlike other online retailers, we see an opportunity for an eyewear brand that is a component of an optical retailer’s strategy to create new customer channels and more effectively compete with online retailers.”

Mr. Zewe also commented, “Much of the success of online retailers has less to do with the quality of the product and more to do with conveying a message focused on fashion, omitting the importance of lens materials and the services of a professional optician. We will create a stronger message by offering both.”

ABOUT PENN AVENUE EYEWEAR – Penn Avenue Eyewear was created by eyewear industry veterans who recognize the need for an eyewear brand that satisfies the consumer’s desire for choice in how they make their purchase while at the same time enabling independent retailers to be more competitive in a rapidly evolving marketplace.

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Ian Fitzpatrick
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