Understanding how we can best help our customers learn more about the needs and wants of the consumer is a top priority for ClickIQ
Minneapolis, MN (PRWEB) December 14, 2012
The ClickIQ Advisory Board brings industry experts together to share and discuss marketing issues facing companies that ultimately sell their products to consumers. ClickIQ’s newest members bring a vast amount of Consumer Package Goods experience from both sales and marketing perspectives.
Ed Holtz will contribute his deep consumer knowledge to the board gained from his previous 35 years of managerial experience with 3M. He held various sales and marketing management positions within 3M’s retail hardware, automotive, paint and flooring industries. Mr. Holtz holds a degree in English and an MBA from the Carlson School of Business, University of Minnesota.
Matt Davis offers a depth of sales and marketing expertise from his prior sales positions with Kraft Foods and category roles with Wyeth and Coty. Mr. Davis also has a market research background from IRI. He was most recently VP of Walmart for PRN followed by VP Business Development for Shopper Events. Mr. Davis holds a degree in Psychology and an MBA from Auburn University.
“Understanding how we can best help our customers learn more about the needs and wants of the consumer is a top priority for ClickIQ. Both Ed and Matt have firsthand experience as clients of ClickIQ, so their knowledge of our organization along with their industry expertise will be invaluable. Both will play important roles in advising us on the Consumer Package Goods industry as a whole and the challenges the marketers in this industry face. With their guidance, ClickIQ can develop strategic programs that will address these challenges,” said Robert Boese, V.P. Operations and Sales, ClickIQ. Boese continued, “We look forward to working with Ed and Matt to share ideas that will help improve our processes and product offerings so that we are fully aligned with the needs of our customers.”
ClickIQ, Inc., based in Minneapolis, Minnesota, is an award-winning market research firm that employs fully integrated online management tools, a proprietary consumer panel, and skilled market research analysts to deliver quantitative consumer and shopper insights to some of the best known and most respected companies across the U.S.