London, England (PRWEB UK) 18 December 2012
London based T-shirt Printing Company, Icon Printing have summarised five top tips for creating a cracking logo for your branded t-shirts or promotional clothing. These key pointers will ensure the best possible print results.
Before rushing into the design process for your t-shirt printing, do a bit of initial research first. Study existing logos and brand identities, note what kind of image is being conveyed. Look at details such as colour schemes, typefaces, images, symbols, etc and browse the web for inspiration.
- Design Requirement
Consider the end result of the t-shirt and design according to that. A logo specific to events and promotions would have a different aesthetic to that of a logo on a polo shirt for a small business uniform. This is because logo placement and sizing immediately gives different connotations, which is important to bare in mind.
- Design Considerations
Simple, bold logos are great for Screen Printing whereas more detailed, full colour design is much more suited to Direct To Garment Printing. Legibility is paramount, especially when creating a logo for Embroidery. Poor spacing between letters will stand out like a sore thumb when printed onto a garment, so remember to pay attention to small details.
- Artwork Set-up
Be aware of print restrictions, such as maximum print areas. Seams and hem lines also need to be considered when creating artwork for t-shirt printing. For center front and/or back printing, the maximum area is typically around 350mm wide x 450mm high. For embroidery, the less dense the logo is, the more cost effective the embroidery price will be. With Screen Printing, reducing the numbers of colours within your logo will also bring down the print cost.
Creating and saving logo artwork as a vector is the best file type for most of these print techniques, but DTG can also print using a hi-resolution PNG file.
- Print Outcome
Screen Printing results are the most impressive. It is the most durable print method and it'ls long lasting. Direct To Garment printing is a newer technology, which lasts well and handles lower volume orders with ease. For “one-off” runs of t-shirts, or novelty prints - such as stag & hen dos, or team wear, Transfer Printing is the method to go for.
Icon Printing are based in Shoredtich and specialise in producing quality promotional clothing and t-shirt printing. Visit our website for more information or to get an instant quote online.