Sales Training Experts Pareto Law Release Sharp Practices Sales Webinar Video for UK Business Leaders

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Leading sales training organisation Pareto Law release recorded footage of their Future of Sales webinar, undertaken on Monday 26th November.

Sharp Practices to Sharp Talent

From Sharp Practices to Sharp Talent: The Future of Sales

We have a vision now for where we want the sales profession to be. It now falls to us, as business leaders, to create sales teams fit for the future of business.

Sales training and sales recruitment experts Pareto have released the recording of the ‘Sharp Practices to Sharp Talent: The Future of Sales’ webinar, a one-hour presentation combining the expertise of Pareto Client Services Director John Holton with Director of Sales at the ISMM, Ben Turner, to deliver insight and stimulate debate around the future of the sales profession.

The webinar was undertaken live on Monday 26th November, and attended by industry leaders, experts and representatives from across the UK marketplace. Opening with John Holton of Pareto, the Sharp Practices webinar introduced the topic by exploring the current culture of the sales industry, identifying the poor perception that continues to hinder the sales profession and a lasting stereotype of the ‘hard-sell’ salesman who won’t take no for an answer. Research figures suggested a particularly low interest on behalf of the graduate market in the sales profession, with B2C selling suffering at the hands of high staff turnover and low skill levels due to lack of investment in sales training and development.

“Research figures simply confirm what we, as an industry, already suspect: the sales profession continues to struggle to shake off the 1950s sales-orientated stereotype, where businesses believed anyone could be persuaded to buy anything, and would adopt aggressive sales tactics to that end. Sales as a profession has evolved and changed significantly: its reputation, however, continually fails to match this changing face,” observes Pareto Client Services Director, John Holton.

“We have a vision now for where we want the sales profession to be. It now falls to us, as business leaders, to create sales teams fit for the future of business.”

Moving on from reflection, John Holton went on to identify the desire for sales evolution, characterised by a movement towards consultative, value-adding approaches to selling and a focus upon talent identification and retention through sales training and accreditation, professionalising an industry which is now showing signs of departure from its less-than-flattering stereotype. Concluding with a working example of a client story, John then moved to interview Ben Turner, Director of Sales for the Institute of Sales and Marketing Management.

With experience managing and directing sales forces across a vast range of industries, Ben currently advises organisations at both national and international level on creating world class sales organisations. Ben shared his expertise in sales development and professionalization, including the use of sales accreditation and benchmarking, as part of the drive towards a sharper sales force for the future.

The free webinar represents the first of a series to be hosted by the Pareto Sales Society, each offering the unique opportunity for the UK business marketplace to discuss and debate long-term strategy for developing, growing and retaining the sharpest sales superstars of the future, ultimately shaping the modern-day sales industry and profession.

The full video of the Sharp Practices webinar is now available to view on the Pareto website, or you can also find out more about future Pareto Sales Society events or register your interest on the website.

About Pareto Law:

Pareto Law is the UK’s biggest and most successful sales enhancement company: the authority on sales, no less, since 1995. Pareto brings companies the 20% of the sales team that makes 80% of the difference.

The Pareto Effect can be experienced in many ways and it can have a remarkable, measurable effect on your business. Pareto delivers this effect through four key elements – Sales Recruitment, Sales Training, Executive Recruitment and Accolade Sales Transformation, the assessment and accreditation service that delivers sales excellence.

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Paul Drew
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